AirSign Blog

The Advertising Blimp: Effective and Economical

If it’s a major sporting event like the Super Bowl or the Olympics, a blimp is there. Consumers of all ages are just as enamored by the size and presence of an airship today as they were when the early Zeppelins first took flight. That’s why an advertising blimp is a guaranteed way to attract attention and leave a memorable impression.

AirSign recently launched a new Thermal Airship division, making blimp advertising accessible for organizations that previously were unable to commit to the long-term campaigns and high costs associated with traditional advertising blimps.

How It Works

AirSign’s Eco Blimps utilize a thermal heat system and maintain altitude similar to that of a hot air balloon. They launch near targeted events and communities, and can be deflated and transported by ground to other destinations in a campaign or tour.

Inflated without helium, our airships have been endorsed by Greenpeace for being environmentally friendly.

Advertising Flexibility

Whether a campaign lasts one week or one year, AirSign has advertising blimp options. From single flights to multi-market national campaigns, AirSign offers solutions for organizations to share their brand and message on the biggest, most interesting piece of real estate at events and over communities of all sizes. Reach a target audience and spark a conversation regardless of the location and season.

Eco Blimps are inflated and launched close to each client’s target. What’s more, they are versatile in most climates, making them excellent advertising mediums for the beaches of Florida or the ski slopes of Montana.

Why Advertising Blimps Work

Unlike direct mail and other forms of marketing collateral, advertising blimps can be reused multiple times. Once a postcard or letter goes out to a target audience, it’s gone. To send it out again requires reprinting the material — which comes at a cost, not to mention postage fees.

Eco Blimps can be more affordable than television ads and provide better brand awareness to large audiences than radio, billboard, and print advertising. Plus, people tend to remember the last blimp they saw hovering over their heads more than a radio or website banner ad. While ads on TV, radio, billboards, websites, and print publications have become commonplace and are likely to be ignored; advertising blimps have remained rare and, as a result, more memorable to consumers all over the globe.

Learn more about Eco Blimps.