Author Archives: AirSign

Why We’re Flying Over Tampa

We’ve been in the aerial advertising industry for over 18 years. Over this span we’ve learned quite a bit about how to best utilize aerial advertising as part of an overall advertising mix. More importantly, we understand how alternative advertising techniques are incredibly effective at turning consumers into customers. It’s this understanding that allows us to work with big brands like Ford, Google, Virgin Atlantic, the Dallas Mavericks, Uber, and McDonalds.

Soon we’re going to be flying over the Tampa Bay Area to promote the Tampa Bay Marketing Summit. Our CEO, Patrick Walsh, will be presenting at this event for small to large business owners. Patrick will speak on alternative advertising techniques like aerial advertising and how guerilla marketing is being used by brands—big and small—to create strong connections with potential customers. He’ll discuss some of our greatest projects and how business owners can utilize this old technique that is regaining popularity—a fact of which can be attributed to the social media boom and the meta nature of aerial advertising.

Anyone can benefit from aerial advertising. What’s important is working with a company that understands how to best make use of this technique. From logistics to choosing the right location for your promotion—we’re experts in making sure your message gets in front of the most people at the best possible moment. Afterall, we’ve been doing this for over 18 years. You might say we started before it was cool.

We were extremely excited to be invited to share our message with a community of fine business owners, marketers, students and advertisers. If you’re interested in learning about how to market your business in not only today’s business environment but tomorrows as well, we know the experts at #TBMS14 won’t disappoint. Thanks for reading–we hope to see you at the Tampa Bay Marketing Summit on August 8th.

4 of the Best Places to Skywrite for your Business

Big Cities

New York. Chicago. Los Angeles. There’s a reason these cities are so commonly the epicenter of product launches and creative advertising campaigns—they’re full of people! Millions of them, in fact. A great majority of them are equipped with smartphones to capture your message and share it with their friends online—causing a multiplier effect for your campaign.

Music Festivals

Music festivals are quickly growing into one of America’s favorite pastimes—especially for millenials. This flower child-era throwback is creating a unique opportunity for advertisers to reach a very specific market segment in a confined space that many advertisers are paying big bucks to be in. Aerial Advertising is great for these events, as they tend to take place in remote areas with easy access for airplanes. This is a much more cost effective method to be at the event without actually being at the event.

Beaches on Spring Break

Spring break comes just once a year, but it’s an excellent time to put your brand in front of thousands of people all from different parts of the country. An excellent opportunity for a product launching nationwide, as well as any other brand or company—Spring break brings a variety of vacationers, besides the typical college student.

Special Events

In cities all around America, special events are being held as I type this. Sporting events, conferences, conventions, festivals, parades—the list goes on. Creating a highly targeted campaign in a specific location is simple, however, this is a great way to reach a specific market based on what events are taking place. Releasing a new tech product? Tech conventions, comic cons, et al are right up your alley. A new health food? Natural wellness events are happening somewhere with thousands of people waiting to hear about your product.

There are countless opportunities to benefit from Aerial Advertising all over the world. All you need is a professional, trusted company to help you pull it off. We’re here to do just that.

 

4 Awesome Ways to Use Aerial Advertising

Promote your business

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Aerial Advertising has traditionally been used for the purpose of promoting a business. Whether it’s a beach-side bar, a financial organization or a clothing store, any business can garner excellent results and drive traffic to their establishment.

 

 

Advertise a new product

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Releasing a new product? Go tell it in the sky. The more eyes you can get, the better. Those who see the skywriting will instantly become aware of your new product and are more likely to remember it and share it with their friends.

 

 

Propose to your love

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Ever wanted to shout your love from the top of a mountain? Us too. Unfortunately, not everyone has access to a mountain. One of the most romantic ways to propose to your better half is to write it in the sky. There’s a reason skywriting makes practically every “Most Romantic Ways to Propose” lists. Your love will always remember what great heights you went to propose—pun intended.

 

Spread an idea

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Whether you want to save the arctic, or tout the universal and infinite notion of Pi, the sky is a great way to put your message or idea in front of millions of people at once.

Aerial Billboards: The Skies The Limit

AirSign Greenpeace

Image via @marynicol

 

This weekend our client Greenpeace tasked us with flying a banner over JazzFest in New Orleans, LA. The order came in on Wednesday, and their banner was printed that day with the flight test on Friday. We are known for a quick turnaround, and our client was pleased with our flexibility.

We flew over the JazzFest on both Saturday and Sunday for a total of about 11 hours of flight. The banner prompted attendees to take pictures and post them on various social networks including Twitter and Instagram. Greenpeace supported the air effort with an on-the-ground street team to support their efforts and help spread their message. This is an excellent strategy that helps further guide people through the process of signing up and becoming part of their cause.

We’re big fans of Air billboards and our clients see excellent results from campaigns that utilize them. We’re not talking about those puny banners you may have seen at the beach. Our aerial billboards range in size, with some up to 50,000 sq ft. That’s a lot of room to get your message across.

Airplane advertising has been proven to work. Viewers remember the message on your custom aerial billboards with a greater degree of detail than any other kind of advertising. A recent survey showed that 88% of respondents remembered seeing airplane banners 30 minutes after they had passed. In addition, 79% remembered the product or service that was advertised, and a remarkable 67% remembered at least half of the content of the airplane banner.

That’s good news if you’re looking to get your product, brand or service in the mind of potential customers like our client Greenpeace did this weekend.

We pride ourselves in getting our clients in front of as many potential customers, with the quickest turnaround possible. If you’re interested in making Aerial Advertising a part of your marketing mix, get in touch with us today.

Aerial Advertising and Instagram: A Match Made in Heaven

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Aerial advertising is a powerful form of promotion that cuts through the noise of today’s busy world. It’s a visual spectacle that can capture the attention of virtually everyone in an entire city — all at the same exact same moment!

And it has another benefit over traditional alternatives: Skywriting and banners has the potential to result in viral marketing as viewers capture thousands of pictures and videos on smartphones and disseminate them through social platforms, not the least of which is Instagram.

Aerial Advertising and Instagram are, indeed, a match made in heaven. Instagram, a massive and growing platform, is perfect for people to share visual anomalies – like an aerial display created by pilots masterfully flying overhead. Instagram’s community rewards individuals for posting interesting and unique content as it’s happening. The more interesting, both visually and conceptually, a photo is the more people will like it and potentially become followers of the person who posted it.

Pair this with the ability to associate images with relevant hashtags, and now we connect these images in an easily searchable, curated stream. Why is this important? Those thousands of images taken during an aerial advertising event are then put in front of thousands more people who otherwise would have never seen them.

What does this mean for marketers? A message being spread throughout social media by friends, family or coworkers. Inevitably those images will lead to other conversations, which further multiply the potential reach and effectiveness of the event. We all know that word-of-mouth by friends and family is one of the most effective forms of customer acquisition; this is just another form of that same concept.

We know from experience that aerial advertising leads to social media buzz. It can encourage the use of a hashtag, initiate conversation, and convert interest to leads that mean more business. The guerrilla nature of it adds to the mystique, which inspires sharing online.

And, the cool factor cannot be overlooked. Most aerial campaigns are inherently creative – or should be.

Instagram photos turn into tweets and tweets into mentions and mentions into news stories and news stories into Facebook posts and Facebook posts into even more leads. It’s a fluid, expanding phenomenon and it offers considerable opportunity for a brand to get in front of movers, shakers and their slower moving compatriots. Good thing early adopters are the main avenue for convincing the latecomers to adopt a certain product, brand or idea.

If you’re considering advertising your product, service or brand in the sky, consider the domino-effect of exposure that can result. We’re excited about Instagram because it adds an entirely new dimension to the three our pilots use. It’s literally a match made in heaven.

Check out AirSign on Instagram!