Category Archives: Advertising

PEMCO Commissions #12sFly Banner for Super Bowl 49

Last year, PEMCO Insurance commissioned a 12th Fan banner that flew in support of the Seattle Seahawks bid for a Super Bowl win. The banner garnered citywide support and flew with more than 15,000 signatures from fans throughout Seattle. The Seahawks went on to beat the Denver Broncos 43-8 in a game the 12s will never forget.

This year PEMCO is at it again with a bigger, badder and better banner. They collected around 48,000 signatures as well as 24,000 photos from fans all over the world. Those photos make up the digits of “12”, truly capturing the spirit of the Seahawks 12th fans. You can read more about this incredible display of support here.

Needless to say, we’re honored to be part of such an incredible campaign. Seahawks Nation and PEMCO love their team and it certainly shows.

Keep your eyes to the skies, Seahawks fans. We fly today over Seattle and then over the weekend in Phoenix. We hope to see you back in Seattle on Monday, 12s!

Go Hawks.

AirSign USA To #DIGDEEPER at Comic Con San Diego 2014

We’re very excited to work with Hadley Media—and by extension the USA NETWORK—to bring the #DIGDEEPER campaign to the attendees of San Diego Comic Con 2014! Today, we’ll fly over this event to help promote the USA NETWORK’s new show, Dig.
DIGDEEPER
If you haven’t heard of Dig, you can read about it here, and here. Comic Con visitors will get a dazzling show in the sky, with the #DIGDEEPER hashtag appearing alongside the cryptic symbol representing Dig. This message will be written 20 times over the event and is sure to make its way to Twitter, Instagram, et al in the form of dazzling, artistic images via Comic Con fans and San Diego citizens alike.

The beauty of skywriting is tied to its ability to blanket an entire city within minutes, making it the tip of the spear for all guerrilla marketing campaigns.  As we’ve seen before with campaigns such as #PiInTheSky, the attention these events bring are a natural fit for social media content which simply compounds the message, creating greater reach and impressions.

If you’re at Comic Con San Diego 2014, we invite you to share your images of the #DIGDEEPER hashtag with us via our social media accounts like TWITTER and INSTAGRAM. We hope to add an extra layer of fun and excitement to your experience. Don’t forget: #DIGDEEPER.

Why We’re Flying Over Tampa

We’ve been in the aerial advertising industry for over 18 years. Over this span we’ve learned quite a bit about how to best utilize aerial advertising as part of an overall advertising mix. More importantly, we understand how alternative advertising techniques are incredibly effective at turning consumers into customers. It’s this understanding that allows us to work with big brands like Ford, Google, Virgin Atlantic, the Dallas Mavericks, Uber, and McDonalds.

Soon we’re going to be flying over the Tampa Bay Area to promote the Tampa Bay Marketing Summit. Our CEO, Patrick Walsh, will be presenting at this event for small to large business owners. Patrick will speak on alternative advertising techniques like aerial advertising and how guerilla marketing is being used by brands—big and small—to create strong connections with potential customers. He’ll discuss some of our greatest projects and how business owners can utilize this old technique that is regaining popularity—a fact of which can be attributed to the social media boom and the meta nature of aerial advertising.

Anyone can benefit from aerial advertising. What’s important is working with a company that understands how to best make use of this technique. From logistics to choosing the right location for your promotion—we’re experts in making sure your message gets in front of the most people at the best possible moment. Afterall, we’ve been doing this for over 18 years. You might say we started before it was cool.

We were extremely excited to be invited to share our message with a community of fine business owners, marketers, students and advertisers. If you’re interested in learning about how to market your business in not only today’s business environment but tomorrows as well, we know the experts at #TBMS14 won’t disappoint. Thanks for reading–we hope to see you at the Tampa Bay Marketing Summit on August 8th.

4 of the Best Places to Skywrite for your Business

Big Cities

New York. Chicago. Los Angeles. There’s a reason these cities are so commonly the epicenter of product launches and creative advertising campaigns—they’re full of people! Millions of them, in fact. A great majority of them are equipped with smartphones to capture your message and share it with their friends online—causing a multiplier effect for your campaign.

Music Festivals

Music festivals are quickly growing into one of America’s favorite pastimes—especially for millenials. This flower child-era throwback is creating a unique opportunity for advertisers to reach a very specific market segment in a confined space that many advertisers are paying big bucks to be in. Aerial Advertising is great for these events, as they tend to take place in remote areas with easy access for airplanes. This is a much more cost effective method to be at the event without actually being at the event.

Beaches on Spring Break

Spring break comes just once a year, but it’s an excellent time to put your brand in front of thousands of people all from different parts of the country. An excellent opportunity for a product launching nationwide, as well as any other brand or company—Spring break brings a variety of vacationers, besides the typical college student.

Special Events

In cities all around America, special events are being held as I type this. Sporting events, conferences, conventions, festivals, parades—the list goes on. Creating a highly targeted campaign in a specific location is simple, however, this is a great way to reach a specific market based on what events are taking place. Releasing a new tech product? Tech conventions, comic cons, et al are right up your alley. A new health food? Natural wellness events are happening somewhere with thousands of people waiting to hear about your product.

There are countless opportunities to benefit from Aerial Advertising all over the world. All you need is a professional, trusted company to help you pull it off. We’re here to do just that.

 

4 Awesome Ways to Use Aerial Advertising

Promote your business

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Aerial Advertising has traditionally been used for the purpose of promoting a business. Whether it’s a beach-side bar, a financial organization or a clothing store, any business can garner excellent results and drive traffic to their establishment.

 

 

Advertise a new product

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Releasing a new product? Go tell it in the sky. The more eyes you can get, the better. Those who see the skywriting will instantly become aware of your new product and are more likely to remember it and share it with their friends.

 

 

Propose to your love

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Ever wanted to shout your love from the top of a mountain? Us too. Unfortunately, not everyone has access to a mountain. One of the most romantic ways to propose to your better half is to write it in the sky. There’s a reason skywriting makes practically every “Most Romantic Ways to Propose” lists. Your love will always remember what great heights you went to propose—pun intended.

 

Spread an idea

Aerial Advertising-Aerial Hashtag

Whether you want to save the arctic, or tout the universal and infinite notion of Pi, the sky is a great way to put your message or idea in front of millions of people at once.