Category Archives: Advertising

4 Awesome Ways to Use Aerial Advertising

Promote your business

Aerial Advertising has traditionally been used for the purpose of promoting a business. Whether it’s a beach-side bar, a financial organization or a clothing store, any business can garner excellent results and drive traffic to their establishment.

Advertise a new product

Releasing a new product? Go tell it in the sky. The more eyes you can get, the better. Those who see the skywriting will instantly become aware of your new product and are more likely to remember it and share it with their friends.

Propose to your love

Ever wanted to shout your love from the top of a mountain? Us too. Unfortunately, not everyone has access to a mountain. One of the most romantic ways to propose to your better half is to write it in the sky. There’s a reason skywriting makes practically every “Most Romantic Ways to Propose” lists. Your love will always remember what great heights you went to propose—pun intended.

Spread an idea

Whether you want to save the arctic, or tout the universal and infinite notion of Pi, the sky is a great way to put your message or idea in front of millions of people at once.

Aerial Billboards: The Skies The Limit

Image via @marynicol

This weekend our client Greenpeace tasked us with flying a banner over JazzFest in New Orleans, LA. The order came in on Wednesday, and their banner was printed that day with the flight test on Friday. We are known for a quick turnaround, and our client was pleased with our flexibility.

We flew over the JazzFest on both Saturday and Sunday for a total of about 11 hours of flight. The banner prompted attendees to take pictures and post them on various social networks including Twitter and Instagram. Greenpeace supported the air effort with an on-the-ground street team to support their efforts and help spread their message. This is an excellent strategy that helps further guide people through the process of signing up and becoming part of their cause.

We’re big fans of Air billboards and our clients see excellent results from campaigns that utilize them. We’re not talking about those puny banners you may have seen at the beach. Our aerial billboards range in size, with some up to 50,000 sq ft. That’s a lot of room to get your message across.

Airplane advertising has been proven to work. Viewers remember the message on your custom aerial billboards with a greater degree of detail than any other kind of advertising. A recent survey showed that 88% of respondents remembered seeing airplane banners 30 minutes after they had passed. In addition, 79% remembered the product or service that was advertised, and a remarkable 67% remembered at least half of the content of the airplane banner.

That’s good news if you’re looking to get your product, brand or service in the mind of potential customers like our client Greenpeace did this weekend.

We pride ourselves in getting our clients in front of as many potential customers, with the quickest turnaround possible. If you’re interested in making Aerial Advertising a part of your marketing mix, get in touch with us today.

Aerial Advertising and Instagram: A Match Made in Heaven

Aerial advertising is a powerful form of promotion that cuts through the noise of today’s busy world. It’s a visual spectacle that can capture the attention of virtually everyone in an entire city — all at the same exact same moment!

And it has another benefit over traditional alternatives: Skywriting and banners has the potential to result in viral marketing as viewers capture thousands of pictures and videos on smartphones and disseminate them through social platforms, not the least of which is Instagram.

Aerial Advertising and Instagram are, indeed, a match made in heaven. Instagram, a massive and growing platform, is perfect for people to share visual anomalies – like an aerial display created by pilots masterfully flying overhead. Instagram’s community rewards individuals for posting interesting and unique content as it’s happening. The more interesting, both visually and conceptually, a photo is the more people will like it and potentially become followers of the person who posted it.

Pair this with the ability to associate images with relevant hashtags, and now we connect these images in an easily searchable, curated stream. Why is this important? Those thousands of images taken during an aerial advertising event are then put in front of thousands more people who otherwise would have never seen them.

What does this mean for marketers? A message being spread throughout social media by friends, family or coworkers. Inevitably those images will lead to other conversations, which further multiply the potential reach and effectiveness of the event. We all know that word-of-mouth by friends and family is one of the most effective forms of customer acquisition; this is just another form of that same concept.

We know from experience that aerial advertising leads to social media buzz. It can encourage the use of a hashtag, initiate conversation, and convert interest to leads that mean more business. The guerrilla nature of it adds to the mystique, which inspires sharing online.

And, the cool factor cannot be overlooked. Most aerial campaigns are inherently creative – or should be.

Instagram photos turn into tweets and tweets into mentions and mentions into news stories and news stories into Facebook posts and Facebook posts into even more leads. It’s a fluid, expanding phenomenon and it offers considerable opportunity for a brand to get in front of movers, shakers and their slower moving compatriots. Good thing early adopters are the main avenue for convincing the latecomers to adopt a certain product, brand or idea.

If you’re considering advertising your product, service or brand in the sky, consider the domino-effect of exposure that can result. We’re excited about Instagram because it adds an entirely new dimension to the three our pilots use. It’s literally a match made in heaven.

Check out AirSign on Instagram!

Aerial Advertising is the Highest Form of Guerrilla Marketing

Guerrilla marketing is one of advertising’s trendiest – and most fun — ways to spread a message. Do a quick Twitter search and you’ll find countless companies specializing in this unconventional, surprising and sometimes tongue-in-cheek approach to promoting a product, service, brand or idea.

What, exactly, is guerrilla marketing?

It’s promoting a brand or product by using entertaining, attention-getting strategies, from flash mobs and viral marketing campaigns to internet marketing. Larger brands like it because it makes them connect with their audience on a grassroots level – it helps them become part of the crowd rather than the party-crashing door-to-door salesman. Aerial advertising is the highest form of guerrilla marketing. Pun intended.

While traditional methods of guerrilla marketing might include stickers, print ads and billboards, these tend to be easily lost in the sea of visual pollution. So, how does a brand ensure it grabs the attention of an otherwise un-captive audience? How about taking advantage of the biggest canvas possible? The one hanging over every city and town on the planet?

Aerial advertising allows brands to pair the attitude of guerrilla marketing with the drama of skywriting. We’ve proven this works time and time again. Just look back at our recent SXSW show-stopper! While #PiInTheSky was an art display, it captured thousands of people’s imaginations, leading to countless tweets, retweets, photos and more across all social networks.

There are unlimited possibilities with aerial advertising. We can write a hashtag or a message, a call to action or a cryptic phrase that leads people to ask questions. We can even write out tweets as they come in, allowing a brand to capitalize on the instant nature of social media.

We’re passionate about aviation as well as advertising. It’s amazing to pair such a romantic form of human ingenuity with the creative ideas of leading businesses, brands and marketers. We love to make ideas take flight.

If you’re interested in putting your message before the eyes of thousands of potential customers in a highly captivating way, you should consider letting us put together an amazing aerial advertising campaign for you. Whether your campaign is a year from now or a month from now, we can help make it happen — we’ve never been afraid of marketing on the fly.

What’s in a #Hashtag?

You’ve probably already saw or read about our recent performance of #PiInTheSky from one of the many news outlets that reported on it. This art display, which we were happy to help execute for artist and friend Ben Davis (ISHKY), did more than make an artistic statement about infinity and the unlimited potential in each and every one of us – it proved the unfettered canvas that is the sky is an excellent medium to say something, anything to countless spectators below.

But how, you may ask, does one control how a message translates to the media and, more importantly, social media? Enter: The Hashtag.

There have been countless articles praising the hashtag and its ability to control the flow of a message. In fact, that’s precisely why we chose to make use of it prior to puffing 527 characters of pi over South by Southwest (SXSW) in Austin. But what was demonstrated at the precise moment #PiInTheSky was painted across the sky is the instantaneous, cohesive and powerful effect it has on people to be a part of the phenomenon, whatever that phenomenon may be.

For sake of argument, let’s say we opted not to present a hashtag to our audience. More than likely, we’d have seen countless creative but varied hashtags to communicate what spectators were witnessing. Yes, #PiInTheSky could certainly have been one of those, but would we have seen hundreds of images of the event flash across our screens the moment it happened? No. This is why the hashtag played such an important role in controlling the message we were tasked with promoting.

There’s a reason practically every show you see on TV nowadays makes use of the hashtag, whether it’s scene specific or general. It makes sense and it plays on the group mentality the hashtag has already represented. An idea. A question. A statement. Whatever it is, the hashtag gives viewers, consumers, and the like the ability to become part of something and more importantly, to share in something. This is why it’s so important to marketers and advertisers. People love to feel like they are part of something.

When thousands, perhaps millions of spectators saw #PiInTheSky, those most active on social networks like Twitter and Instagram knew they were experiencing something special. Their desire to feel part of that lucky group of people prompted them to take pictures, tweet and tell their friends, all while using the only other thing that tied them all together—the hashtag.

As aerial advertisers, our primary objective is to promote our clients and provide them the most up-to-date strategies available. We do this to maximize results, yes, but also because it’s what we’re best at. Advertising is changing on a daily basis and one of the hardest things to do is control a message, especially when it can easily evolve from publication through how it plays out in social media.

Wouldn’t you rather forego the game of telephone and make sure your message is not only heard, but acted upon?

We were honored to be part of #PiInTheSky and we like to think we helped make it larger than life, perhaps even infinite. We look forward to spreading other messages, be it for a company, a brand, an organization. If you got to experience what we’re capable of, we thank you for your attention and help in making that such an amazing event. If you didn’t, look out for us in the future. And, if you’re an advertiser, give us a call. Let us put your #Hashtag in the sky.

AirSign Aerial Advertising

Worldwide Aerial Advertising : (800)-395-7647