Category Archives: Outdoor Advertising

Aerial Advertising and Instagram: A Match Made in Heaven

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Aerial advertising is a powerful form of promotion that cuts through the noise of today’s busy world. It’s a visual spectacle that can capture the attention of virtually everyone in an entire city — all at the same exact same moment!

And it has another benefit over traditional alternatives: Skywriting and banners has the potential to result in viral marketing as viewers capture thousands of pictures and videos on smartphones and disseminate them through social platforms, not the least of which is Instagram.

Aerial Advertising and Instagram are, indeed, a match made in heaven. Instagram, a massive and growing platform, is perfect for people to share visual anomalies – like an aerial display created by pilots masterfully flying overhead. Instagram’s community rewards individuals for posting interesting and unique content as it’s happening. The more interesting, both visually and conceptually, a photo is the more people will like it and potentially become followers of the person who posted it.

Pair this with the ability to associate images with relevant hashtags, and now we connect these images in an easily searchable, curated stream. Why is this important? Those thousands of images taken during an aerial advertising event are then put in front of thousands more people who otherwise would have never seen them.

What does this mean for marketers? A message being spread throughout social media by friends, family or coworkers. Inevitably those images will lead to other conversations, which further multiply the potential reach and effectiveness of the event. We all know that word-of-mouth by friends and family is one of the most effective forms of customer acquisition; this is just another form of that same concept.

We know from experience that aerial advertising leads to social media buzz. It can encourage the use of a hashtag, initiate conversation, and convert interest to leads that mean more business. The guerrilla nature of it adds to the mystique, which inspires sharing online.

And, the cool factor cannot be overlooked. Most aerial campaigns are inherently creative – or should be.

Instagram photos turn into tweets and tweets into mentions and mentions into news stories and news stories into Facebook posts and Facebook posts into even more leads. It’s a fluid, expanding phenomenon and it offers considerable opportunity for a brand to get in front of movers, shakers and their slower moving compatriots. Good thing early adopters are the main avenue for convincing the latecomers to adopt a certain product, brand or idea.

If you’re considering advertising your product, service or brand in the sky, consider the domino-effect of exposure that can result. We’re excited about Instagram because it adds an entirely new dimension to the three our pilots use. It’s literally a match made in heaven.

Check out AirSign on Instagram!

Aerial Advertising-Aerial Hashtag

What’s in a #Hashtag?

Aerial Advertising-Aerial Hashtag

You’ve probably already saw or read about our recent performance of #PiInTheSky from one of the many news outlets that reported on it. This art display, which we were happy to help execute for artist and friend Ben Davis (ISHKY), did more than make an artistic statement about infinity and the unlimited potential in each and every one of us – it proved the unfettered canvas that is the sky is an excellent medium to say something, anything to countless spectators below.

But how, you may ask, does one control how a message translates to the media and, more importantly, social media? Enter: The Hashtag.

There have been countless articles praising the hashtag and its ability to control the flow of a message. In fact, that’s precisely why we chose to make use of it prior to puffing 527 characters of pi over South by Southwest (SXSW) in Austin. But what was demonstrated at the precise moment #PiInTheSky was painted across the sky is the instantaneous, cohesive and powerful effect it has on people to be a part of the phenomenon, whatever that phenomenon may be.

For sake of argument, let’s say we opted not to present a hashtag to our audience. More than likely, we’d have seen countless creative but varied hashtags to communicate what spectators were witnessing. Yes, #PiInTheSky could certainly have been one of those, but would we have seen hundreds of images of the event flash across our screens the moment it happened? No. This is why the hashtag played such an important role in controlling the message we were tasked with promoting.

There’s a reason practically every show you see on TV nowadays makes use of the hashtag, whether it’s scene specific or general. It makes sense and it plays on the group mentality the hashtag has already represented. An idea. A question. A statement. Whatever it is, the hashtag gives viewers, consumers, and the like the ability to become part of something and more importantly, to share in something. This is why it’s so important to marketers and advertisers. People love to feel like they are part of something.

When thousands, perhaps millions of spectators saw #PiInTheSky, those most active on social networks like Twitter and Instagram knew they were experiencing something special. Their desire to feel part of that lucky group of people prompted them to take pictures, tweet and tell their friends, all while using the only other thing that tied them all together—the hashtag.

As aerial advertisers, our primary objective is to promote our clients and provide them the most up-to-date strategies available. We do this to maximize results, yes, but also because it’s what we’re best at. Advertising is changing on a daily basis and one of the hardest things to do is control a message, especially when it can easily evolve from publication through how it plays out in social media.

Wouldn’t you rather forego the game of telephone and make sure your message is not only heard, but acted upon?

We were honored to be part of #PiInTheSky and we like to think we helped make it larger than life, perhaps even infinite. We look forward to spreading other messages, be it for a company, a brand, an organization. If you got to experience what we’re capable of, we thank you for your attention and help in making that such an amazing event. If you didn’t, look out for us in the future. And, if you’re an advertiser, give us a call. Let us put your #Hashtag in the sky.

AirSign Aerial Advertising Brings a “Yes”

When people hear of AirSign Aerial Advertising, they usually think that we just fly big banners for companies. Well, they would be correct to assume that because a lot of our work comes from companies who hire us to advertise for them. We also have another side of the business that is often used as well. Recently my boyfriend proposed to me. Traditionally the guy takes the girl out to a nice restaurant and somewhere along the way, during the evening, he gets down on one knee and asked the girl to marry him. That is sweet and all, but it’s traditional. There are many of us people out there; though, that like things done “out of the box” or in a unique way. When a guy proposes to his girlfriend, it’s a very special time, but there are ways to make it even more special. My boyfriend did the traditional thing of getting down on one knee and asking me to marry him, but he also did something completely different and special. He had AirSign Aerial Advertising fly a banner for him asking me, Frances, to marry him. When I saw this, I was totally surprised and felt so special that I had a banner flown that was just for me.

Now as your reading this, you yourself maybe thinking of getting engaged or maybe you know someone that is soon to propose. Here is a way to do it that will impress your girlfriend beyond words! I speak from experience when I say that the Aerial Letter Banner makes the day even more perfect and special than it already is.

AirSign Aerial Advertising has had 100% success with Marriage Proposal Banners. We get calls or text messages from the fiance’s all excited that the girl said “Yes” and that the banner looked awesome. AirSign Aerial Adverting is not only here to serve the Business Community, but all people, all over this great Nation.

AirSign Aerial Advertising’s Super Bowl Surge

You know the saying, “Go big or go home”? Well, that saying is true when is comes to advertising for your company. In today’s advertising world, there are several different ways you can go about it. There’s only ONE way that soars above the others — Aerial Advertising. This is where AirSign Aerial Advertising comes into play.

Imagine seeing the name of your company written out in the big sky above you. Or, your company’s logo. The size of these letters in the sky are outstanding! It is like turning a skyscraper on it’s side and placing it in the sky! We now have a Skywriting option that is performed by five airplanes flying in formation puffing out smoke at the exact right time to form the letters of each word. Imagine this being done at the Super Bowl over the heads of thousands of people. Do you want attention drawn to your company? If the answer is “Yes”, this is the way to go! Now, stop imagining and do something to make this imagination come to life.

Another option for you, which is also huge, is the traditional Aerial Banners. These are high-resolution printed banners that are pulled behind a single plane. AirSign Aerial Advertising will do all the work needed to produce these giant banners. We can tow these banners right over the stadium and draw the attention of all those in the stands. These banners can not be missed. AirSign Aerial Advertising can print your company’s logo on the banner along with any messages in which the company would like to portray.

We can also do smaller banners like the Logo Boards with a Text Banner following or a single Letter Banner. We can advertise for all sizes of company’s. Maybe you’re just starting your own business and you need to do some advertising. You can’t get any better then Aerial Advertising. Maybe you want to propose to your girlfriend at the Super Bowl, wish a loved one “Happy Birthday” or announce your tailgate party. Whatever it is you want to advertise, the team here at AirSign Aerial Advertising wants to help you. We provide the best customer service you will find in Aerial Advertising.

This year, the Super Bowl is being held at the Dallas Cowboy’s Stadium in Arlington, Texas on February 6th. AirSign Aerial Advertising is already going to be there so is all you have to do is give us a call or send us an e-mail. Don’t miss out on this great opportunity! Call or e-mail soon to guarantee your spot!

Watch AirSign Aerial Advertising at Work With Walt Disney World Entertainment

We now have a great video here of the Disney Dream welcome home celebration. AirSign Aerial Advertising met the quality standards in which Walt Disney World Entertainment had to pull off this great welcome. Please enjoy the video!

httpv://www.youtube.com/watch?v=b1eSqMhVAkE

She’s a beauty, isn’t she?