Tag Archives: aerial advertising services

More than Words in the Sky

Remember the Pepsi taste tests in the 90s? There was a cup of “cola” and a cup of Pepsi. Participants tasted both and then on camera revealed which one they liked the best (which was always Pepsi – imagine that). And there it was, irrefutable proof that Pepsi was the better tasting soft drink by two or three people.

I recall some friends and family members sharing their surprise that Coca-Cola didn’t respond or accuse Pepsi of illegally using their trademark (which, for the record, they never did). But why would “Coke” do anything? Coke has pretty much won the cola war and has held onto the majority of the market share for decades. According to Beverage Digest, Coke controls 42% of the total carbonated soft drink market, compared with Pepsi’s 30%.

However, when you’re looking to gain market share and your competition is going head-to-head with your products and services, it behooves you to take action, respond and retaliate. Consumers deserve to know why your brand is the better option. This is exactly the situation faced by T-Mobile.

In 2014, the mobile communications company launched a petition, at Change.org/AbolishOverages, calling on other carriers to follow T-Mobile’s lead in dropping overages. The petition had approximately 250,000 signatures at the end of August and now has more than 330,000 signatures. And while T-Mobile CEO John Legere has been busy on social media promoting their brand and petition, the company felt it wasn’t enough. So they wrote their message where their biggest competitor’s couldn’t miss it… above their headquarters.

The technique known as digital skywriting, utilizes five planes flying in formation and working in sync to write messages using a dot matrix system. Five aircraft in the sky over a specific location or community, demand attention and often causes local media and social media to buzz over the advertisement or campaign. What happened over the Verizon Wireless headquarters was no different.

Check out this brief video to see it in action.

While the battle rages on between mobile service providers, few will forget the lengths at which T-Mobile went to as they fought to rid the world of overages and earn more business.

What do you think… would a digital skywriting message cause you to search for more information or share an image on your social media networks?

AirSign Aerial Advertising’s Super Bowl Surge

You know the saying, “Go big or go home”? Well, that saying is true when is comes to advertising for your company. In today’s advertising world, there are several different ways you can go about it. There’s only ONE way that soars above the others — Aerial Advertising. This is where AirSign Aerial Advertising comes into play.

Imagine seeing the name of your company written out in the big sky above you. Or, your company’s logo. The size of these letters in the sky are outstanding! It is like turning a skyscraper on it’s side and placing it in the sky! We now have a Skywriting option that is performed by five airplanes flying in formation puffing out smoke at the exact right time to form the letters of each word. Imagine this being done at the Super Bowl over the heads of thousands of people. Do you want attention drawn to your company? If the answer is “Yes”, this is the way to go! Now, stop imagining and do something to make this imagination come to life.

Another option for you, which is also huge, is the traditional Aerial Banners. These are high-resolution printed banners that are pulled behind a single plane. AirSign Aerial Advertising will do all the work needed to produce these giant banners. We can tow these banners right over the stadium and draw the attention of all those in the stands. These banners can not be missed. AirSign Aerial Advertising can print your company’s logo on the banner along with any messages in which the company would like to portray.

We can also do smaller banners like the Logo Boards with a Text Banner following or a single Letter Banner. We can advertise for all sizes of company’s. Maybe you’re just starting your own business and you need to do some advertising. You can’t get any better then Aerial Advertising. Maybe you want to propose to your girlfriend at the Super Bowl, wish a loved one “Happy Birthday” or announce your tailgate party. Whatever it is you want to advertise, the team here at AirSign Aerial Advertising wants to help you. We provide the best customer service you will find in Aerial Advertising.

This year, the Super Bowl is being held at the Dallas Cowboy’s Stadium in Arlington, Texas on February 6th. AirSign Aerial Advertising is already going to be there so is all you have to do is give us a call or send us an e-mail. Don’t miss out on this great opportunity! Call or e-mail soon to guarantee your spot!

Watch AirSign Aerial Advertising at Work With Walt Disney World Entertainment

We now have a great video here of the Disney Dream welcome home celebration. AirSign Aerial Advertising met the quality standards in which Walt Disney World Entertainment had to pull off this great welcome. Please enjoy the video!

httpv://www.youtube.com/watch?v=b1eSqMhVAkE

She’s a beauty, isn’t she?

What Is Aerial Advertising?

Aerial Advertising is public advertising using airplanes, helicopters or balloons.

This type of advertising usually involves towing a long banner behind an airplane and passing over a large crowd of people. The banner contains a brief statement about the product or the logo of the company. When this is towed with multiple passes over a sporting event, beach, or other place where thousands of people are gathered, a wide variety of people are able to read it and remember the message. The message will often contain the website where more information can be obtained about the company.

Sky writing is also a form of aerial advertising.

Aerial Advertising Tips for Your Summer Campaign

Summer is just around the corner and it is time to prepare your summer campaigns. Millions of people will flock to the beaches this summer giving advertisers the ability to boost sales during this week economy. The summer beach season runs predominately Memorial Day through Labor Day; 15 weekends including 3 holiday weekends for a total of 33 prime advertising days, not counting weekday flights. On any of the three summer holiday weekends, an advertiser can expect to get between 8-10 million impressions during a 3 hour airplane banner flight in either LA, Long Island, NJ shore, or Miami Beach. Holiday weekend only flights are typically more expensive and require booking weeks in advance; however season packages will often include holiday flights at the standard package rate.

When designing your artwork think creative and what will jump out and grab people’s attention. One of the key advantages of airplane banners is their uniqueness, reports show that traditional media is not producing during this weak economy forcing advertising to think outside the box and use alternative advertising. Aerial Advertising is not only out of the box, but combined with wild designs and banners like the “can banner” you will be sure to reach the masses.