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Reinforcing Your Message with a Blimp

Recently, upwards of 20,000 people gathered in the streets of Birmingham, Alabama along with radio and television personality Glenn Beck as part of a movement known as “Restoring Unity,” “Never Again is Now,” and “All Lives Matter.” The crowd marched for peace, unity, understanding and love.

High above the mass, one block north of the infamous Sixteenth Street Baptist Church, an AirSign blimp soared above embellished with the message, “All Lives Matter.”

Those who marched in Birmingham on August 30th wanted to send a message to the rest of the country: Their presence and words mattered, and the airship above reiterated their purpose.

#AllLivesMatter

The blimp gained social media traction with the hashtag #UnityBlimp and even helped gain the attention of The New Yorker, who published an article on the march the following week.

Through publicity provided by Glenn Beck and his charitable organization Mercury One, participants as well as interested social media followers were able to experience the march firsthand. Not only did the message “All Lives Matter” resonate with the audience, but it was also projected over the entire city – reinforcing the reason behind the event for all to see (whether they were Birmingham or following via Twitter in Chicago).

Interested in learning how your message reach your target audience geographically and create buzz online? Check out our airships.

The Advertising Blimp: Effective and Economical

If it’s a major sporting event like the Super Bowl or the Olympics, a blimp is there. Consumers of all ages are just as enamored by the size and presence of an airship today as they were when the early Zeppelins first took flight. That’s why an advertising blimp is a guaranteed way to attract attention and leave a memorable impression.

AirSign recently launched a new Thermal Airship division, making blimp advertising accessible for organizations that previously were unable to commit to the long-term campaigns and high costs associated with traditional advertising blimps.

How It Works

AirSign’s Eco Blimps utilize a thermal heat system and maintain altitude similar to that of a hot air balloon. They launch near targeted events and communities, and can be deflated and transported by ground to other destinations in a campaign or tour.

Inflated without helium, our airships have been endorsed by Greenpeace for being environmentally friendly.

Advertising Flexibility

Whether a campaign lasts one week or one year, AirSign has advertising blimp options. From single flights to multi-market national campaigns, AirSign offers solutions for organizations to share their brand and message on the biggest, most interesting piece of real estate at events and over communities of all sizes. Reach a target audience and spark a conversation regardless of the location and season.

Eco Blimps are inflated and launched close to each client’s target. What’s more, they are versatile in most climates, making them excellent advertising mediums for the beaches of Florida or the ski slopes of Montana.

Why Advertising Blimps Work

Unlike direct mail and other forms of marketing collateral, advertising blimps can be reused multiple times. Once a postcard or letter goes out to a target audience, it’s gone. To send it out again requires reprinting the material — which comes at a cost, not to mention postage fees.

Eco Blimps can be more affordable than television ads and provide better brand awareness to large audiences than radio, billboard, and print advertising. Plus, people tend to remember the last blimp they saw hovering over their heads more than a radio or website banner ad. While ads on TV, radio, billboards, websites, and print publications have become commonplace and are likely to be ignored; advertising blimps have remained rare and, as a result, more memorable to consumers all over the globe.

Learn more about Eco Blimps.