Tag Archives: AirSign

The Advertising Blimp: Effective and Economical

If it’s a major sporting event like the Super Bowl or the Olympics, a blimp is there. Consumers of all ages are just as enamored by the size and presence of an airship today as they were when the early Zeppelins first took flight. That’s why an advertising blimp is a guaranteed way to attract attention and leave a memorable impression.

AirSign recently launched a new Thermal Airship division, making blimp advertising accessible for organizations that previously were unable to commit to the long-term campaigns and high costs associated with traditional advertising blimps.

How It Works

AirSign’s Eco Blimps utilize a thermal heat system and maintain altitude similar to that of a hot air balloon. They launch near targeted events and communities, and can be deflated and transported by ground to other destinations in a campaign or tour.

Inflated without helium, our airships have been endorsed by Greenpeace for being environmentally friendly.

Advertising Flexibility

Whether a campaign lasts one week or one year, AirSign has advertising blimp options. From single flights to multi-market national campaigns, AirSign offers solutions for organizations to share their brand and message on the biggest, most interesting piece of real estate at events and over communities of all sizes. Reach a target audience and spark a conversation regardless of the location and season.

Eco Blimps are inflated and launched close to each client’s target. What’s more, they are versatile in most climates, making them excellent advertising mediums for the beaches of Florida or the ski slopes of Montana.

Why Advertising Blimps Work

Unlike direct mail and other forms of marketing collateral, advertising blimps can be reused multiple times. Once a postcard or letter goes out to a target audience, it’s gone. To send it out again requires reprinting the material — which comes at a cost, not to mention postage fees.

Eco Blimps can be more affordable than television ads and provide better brand awareness to large audiences than radio, billboard, and print advertising. Plus, people tend to remember the last blimp they saw hovering over their heads more than a radio or website banner ad. While ads on TV, radio, billboards, websites, and print publications have become commonplace and are likely to be ignored; advertising blimps have remained rare and, as a result, more memorable to consumers all over the globe.

Learn more about Eco Blimps.

Aerial Billboards: The Skies The Limit

AirSign Greenpeace

Image via @marynicol

 

This weekend our client Greenpeace tasked us with flying a banner over JazzFest in New Orleans, LA. The order came in on Wednesday, and their banner was printed that day with the flight test on Friday. We are known for a quick turnaround, and our client was pleased with our flexibility.

We flew over the JazzFest on both Saturday and Sunday for a total of about 11 hours of flight. The banner prompted attendees to take pictures and post them on various social networks including Twitter and Instagram. Greenpeace supported the air effort with an on-the-ground street team to support their efforts and help spread their message. This is an excellent strategy that helps further guide people through the process of signing up and becoming part of their cause.

We’re big fans of Air billboards and our clients see excellent results from campaigns that utilize them. We’re not talking about those puny banners you may have seen at the beach. Our aerial billboards range in size, with some up to 50,000 sq ft. That’s a lot of room to get your message across.

Airplane advertising has been proven to work. Viewers remember the message on your custom aerial billboards with a greater degree of detail than any other kind of advertising. A recent survey showed that 88% of respondents remembered seeing airplane banners 30 minutes after they had passed. In addition, 79% remembered the product or service that was advertised, and a remarkable 67% remembered at least half of the content of the airplane banner.

That’s good news if you’re looking to get your product, brand or service in the mind of potential customers like our client Greenpeace did this weekend.

We pride ourselves in getting our clients in front of as many potential customers, with the quickest turnaround possible. If you’re interested in making Aerial Advertising a part of your marketing mix, get in touch with us today.

Tonight We’re Skywriting #PiInTheSKY at SXSW

 

One of the craziest things to wrap your head around and perhaps one of the most romantic things ever accomplished by mankind is our ability to fly. The capability to soar above Earth and transport ourselves from city to city, state to state and country to country in just a matter of hours (even minutes) never ceases to amaze.

 

We are taking the awe of flight to a different level tonight and will kick off the universal celebration of Pi Day in the skies over Austin, TX, at SWSX at 6:28 p.m. CDT. Originally our plan was to execute the event tomorrow, but Mother Nature’s forecast forced our hand. We chose 6 :28 because it’s pi times two, a number some believe is the truer reflection of the power of the circle.

 

We partnered with artist ISHKY, who specializes in grand-scale projects. ISHKY’s “Pi In The Sky” explores the boundaries of scale, public space, permanence, and the relationship between Earth and the physical universe. Our team of five synchronized aircraft equipped with dot-matrix skywriting technology follows a flight pattern that forms the first few hundred characters of pi’s infinite sequence at SXSW. Each number will measure more than a quarter-mile in height.

 

We’re ready to go.

 

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Update: 7:53 P.M. CNT

 

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Patrick Walsh – AirSign CEO

 

 

PiDayInAustin

 

And here’s some early reaction:

 

 

 

AirSign Advertises for HP

Watch this video to see how Aerial Advertising works…

httpv://www.youtube.com/watch?v=Jl7DIh2xOiM

AirSign advertised for some large companies over the Super Bowl events last week. One of our clients was Hewlett Packard. HP was very happy with all the work that AirSign did for them. With the daunting weather in Dallas, we were a little unsure about being able to fly all the intended hours for our clients. There were no worries though as we made everything happen as planned and have several grateful clients because of it. We had our own professional videographer at the events to capture this special time for our client. AirSign looks forward to working with HP again in the near future.