Tag Archives: guerrilla marketing

Aerial Billboards: The Skies The Limit

AirSign Greenpeace

Image via @marynicol


This weekend our client Greenpeace tasked us with flying a banner over JazzFest in New Orleans, LA. The order came in on Wednesday, and their banner was printed that day with the flight test on Friday. We are known for a quick turnaround, and our client was pleased with our flexibility.

We flew over the JazzFest on both Saturday and Sunday for a total of about 11 hours of flight. The banner prompted attendees to take pictures and post them on various social networks including Twitter and Instagram. Greenpeace supported the air effort with an on-the-ground street team to support their efforts and help spread their message. This is an excellent strategy that helps further guide people through the process of signing up and becoming part of their cause.

We’re big fans of Air billboards and our clients see excellent results from campaigns that utilize them. We’re not talking about those puny banners you may have seen at the beach. Our aerial billboards range in size, with some up to 50,000 sq ft. That’s a lot of room to get your message across.

Airplane advertising has been proven to work. Viewers remember the message on your custom aerial billboards with a greater degree of detail than any other kind of advertising. A recent survey showed that 88% of respondents remembered seeing airplane banners 30 minutes after they had passed. In addition, 79% remembered the product or service that was advertised, and a remarkable 67% remembered at least half of the content of the airplane banner.

That’s good news if you’re looking to get your product, brand or service in the mind of potential customers like our client Greenpeace did this weekend.

We pride ourselves in getting our clients in front of as many potential customers, with the quickest turnaround possible. If you’re interested in making Aerial Advertising a part of your marketing mix, get in touch with us today.

Aerial Advertising is the Highest Form of Guerrilla Marketing


Guerrilla marketing is one of advertising’s trendiest – and most fun — ways to spread a message. Do a quick Twitter search and you’ll find countless companies specializing in this unconventional, surprising and sometimes tongue-in-cheek approach to promoting a product, service, brand or idea.

What, exactly, is guerrilla marketing?

It’s promoting a brand or product by using entertaining, attention-getting strategies, from flash mobs and viral marketing campaigns to internet marketing. Larger brands like it because it makes them connect with their audience on a grassroots level – it helps them become part of the crowd rather than the party-crashing door-to-door salesman.  Aerial advertising is the highest form of guerrilla marketing. Pun intended.

While traditional methods of guerrilla marketing might include stickers, print ads and billboards, these tend to be easily lost in the sea of visual pollution. So, how does a brand ensure it grabs the attention of an otherwise un-captive audience? How about taking advantage of the biggest canvas possible? The one hanging over every city and town on the planet?

Aerial advertising allows brands to pair the attitude of guerrilla marketing with the drama of skywriting. We’ve proven this works time and time again. Just look back at our recent SXSW show-stopper! While #PiInTheSky was an art display, it captured thousands of people’s imaginations, leading to countless tweets, retweets, photos and more across all social networks.

There are unlimited possibilities with aerial advertising. We can write a hashtag or a message, a call to action or a cryptic phrase that leads people to ask questions. We can even write out tweets as they come in, allowing a brand to capitalize on the instant nature of social media.

We’re passionate about aviation as well as advertising. It’s amazing to pair such a romantic form of human ingenuity with the creative ideas of leading businesses, brands and marketers. We love to make ideas take flight.

If you’re interested in putting your message before the eyes of thousands of potential customers in a highly captivating way, you should consider letting us put together an amazing aerial advertising campaign for you.  Whether your campaign is a year from now or a month from now, we can help make it happen — we’ve never been afraid of marketing on the fly.