Tag Archives: Marketing

Marketing Genius: Unexpected Messages Going Viral

In today’s fast paced, interconnected and technology driven world, businesses as well as consumers expect a quick response. Take for example, Twitter, the platform that forces users to simplify messages to 140 characters before accessing the ability to share updates with the world.

Marketers today recognize the need we all experience for information when we want it and how we want to receive it. From television advertising campaigns emblazoned with hashtags in the hopes of going viral to apps and marketing automation platforms, marketers have a myriad of tactics they can utilize to reach and engage with customers.

Marketers also face a growing need to be spontaneous and even clever. It’s critical for organizations to tie marketing and advertising campaigns to social media and have the flexibility to react almost immediately to events as they happen via social channels. Take for example Oreo’s brilliant tweet during the Super Bowl in 2013. Oreo knew many Super Bowl viewers were also engaging in conversation on social media regarding advertisements and the game. When the lights went out at the Superdome, Oreo moved fast and “won” the marketing Super Bowl with a tweet instead of a $4 million commercial.

While there’s no recipe to creating social media buzz, there is usually a trigger: something out of the ordinary… unexpected even. Oreo surprised the world with its humor and timely response and, as a result, marketers around the globe are now looking for the next “big” thing to get their campaign viral.

When it comes to thinking outside of the box, why not consider the sky? Through a technique known as Digital Skywriting. Created by one or five aircraft soaring high above a city, digital skywriting uses a dot matrix system to display short and lengthy messages that captivate audiences below. Messages can last as long as 20 minutes, ensuring countless photographs can be taken and even shared via Twitter, Facebook and Instagram.

Unexpected, rare and creative, Digital Skywriting offers marketers the ability to share a message with an entire metropolis guaranteed to capture attention and imagination, unless people are living under rocks. Digital Skywriting encourages engagement and leaves a lasting impression.

Learn more about Digital Skywriting and how it can benefit your next campaign here.

Why We’re Flying Over Tampa

We’ve been in the aerial advertising industry for over 18 years. Over this span we’ve learned quite a bit about how to best utilize aerial advertising as part of an overall advertising mix. More importantly, we understand how alternative advertising techniques are incredibly effective at turning consumers into customers. It’s this understanding that allows us to work with big brands like Ford, Google, Virgin Atlantic, the Dallas Mavericks, Uber, and McDonalds.

Soon we’re going to be flying over the Tampa Bay Area to promote the Tampa Bay Marketing Summit. Our CEO, Patrick Walsh, will be presenting at this event for small to large business owners. Patrick will speak on alternative advertising techniques like aerial advertising and how guerilla marketing is being used by brands—big and small—to create strong connections with potential customers. He’ll discuss some of our greatest projects and how business owners can utilize this old technique that is regaining popularity—a fact of which can be attributed to the social media boom and the meta nature of aerial advertising.

Anyone can benefit from aerial advertising. What’s important is working with a company that understands how to best make use of this technique. From logistics to choosing the right location for your promotion—we’re experts in making sure your message gets in front of the most people at the best possible moment. Afterall, we’ve been doing this for over 18 years. You might say we started before it was cool.

We were extremely excited to be invited to share our message with a community of fine business owners, marketers, students and advertisers. If you’re interested in learning about how to market your business in not only today’s business environment but tomorrows as well, we know the experts at #TBMS14 won’t disappoint. Thanks for reading–we hope to see you at the Tampa Bay Marketing Summit on August 8th.

Aerial Billboards: The Skies The Limit

AirSign Greenpeace

Image via @marynicol

 

This weekend our client Greenpeace tasked us with flying a banner over JazzFest in New Orleans, LA. The order came in on Wednesday, and their banner was printed that day with the flight test on Friday. We are known for a quick turnaround, and our client was pleased with our flexibility.

We flew over the JazzFest on both Saturday and Sunday for a total of about 11 hours of flight. The banner prompted attendees to take pictures and post them on various social networks including Twitter and Instagram. Greenpeace supported the air effort with an on-the-ground street team to support their efforts and help spread their message. This is an excellent strategy that helps further guide people through the process of signing up and becoming part of their cause.

We’re big fans of Air billboards and our clients see excellent results from campaigns that utilize them. We’re not talking about those puny banners you may have seen at the beach. Our aerial billboards range in size, with some up to 50,000 sq ft. That’s a lot of room to get your message across.

Airplane advertising has been proven to work. Viewers remember the message on your custom aerial billboards with a greater degree of detail than any other kind of advertising. A recent survey showed that 88% of respondents remembered seeing airplane banners 30 minutes after they had passed. In addition, 79% remembered the product or service that was advertised, and a remarkable 67% remembered at least half of the content of the airplane banner.

That’s good news if you’re looking to get your product, brand or service in the mind of potential customers like our client Greenpeace did this weekend.

We pride ourselves in getting our clients in front of as many potential customers, with the quickest turnaround possible. If you’re interested in making Aerial Advertising a part of your marketing mix, get in touch with us today.