Aerial advertising involves pulling some variation of advertisement behind an airplane or helicopter over a large gathering of people. The visibility of the ad assures the owner that a large cross section of the population will see and read the ad. Some companies are so well known that the mere presents of their logo is sufficient for others to know who they are without words. A good example of this is the McDonald’s arches. The major news networks are also identified by only their logo.
Aerial logo boards are often ads without words. A billboard containing only the logo of the company is pulled over a large gathering of people as a reminder of their service or product which results in increasing the awareness of their brand.