Case Study: Disney Dream
When it comes to a Walt Disney World event, it has to be spectacular! The arrival of their new Disney Dream cruise ship was no exception – with a lot of planning and preparation AirSign worked closely with the Disney team to aid in making it a spectacular show. Here is what one Disney project coordinator wrote:
Apologies for the delay in this well-deserved thank you for your support of the Arrival Ceremony, Christening and Maiden Voyage events around the DISNEY DREAM earlier this year. As you might imagine, searching and contracting a company that can supply banner planes, custom banner printing and sky writing services isn't in the course of most of our events. There were concerns from several of our internal partners about this specific element of our shows due to its high visibility and perceived risk. Consequently, we bombarded you with questions, concerns, commitment requests and increased insurance demands. We also requested appearances at very specific times, flight paths and locations around Port Canaveral based on requirements from the Air Force Base and Coast Guard offices. Then we had the delayed payment issues that impacted your payment terms. But even during all of those challenges, you delivered an exceptional series of shows that exceeded our expectations, and although I'm sure you were frustrated with us at times, you were never anything other than pleasant, professional and eager to fulfill our requests.
You were an absolute pleasure to work with, and more a more flexible partner than we deserved. The addition of the flights you coordinated were part of the over-the-top experience that our guests have come to expect from a Disney event, and for that, you should take a great deal of pride. I am extremely grateful for your support and look forward to the next event where we can engage you and your company.
Many, many thanks,
Larry
Press the "play" button to see video of their aerial advertising campaign.
