The Most Effective and Remembered Form of Outdoor Advertising
- How many radio stations do you have to be on in order to reach 100,000 commuters in one market in one hour?
- How do you reach 250,000 race fans or 100,000 football fans immediately preceding the event? On a budget?
- How do you reach people at the beach?
The answer is simple: Aerial Advertising. AirSign flies aerial banners that reach up to 100,000 commuters on their way to work in one hour, 100,000+ vacationers at the beach, up to 250,000 race fans ... the numbers are staggering and the investment is relatively small when compared to traditional media.
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If you have ever traveled on America's interstates, highways, and city roads, then you will have undoubtedly been exposed to one of the most highly visible and cost effective promotional ideas in marketing today. It is called out-of-home advertising or outdoor advertising. This form of marketing is a powerful alternative to other promotional media such as print, television, internet and radio because it is ever constant, 24 hours a day, 7 days per week during the contracted period of time. A person listening to the radio can turn the station during a commercial, but a person driving past a well-designed billboard will always see it!
Outdoor advertising seeks to capture the attention of people as they are out in public on their way to the store, commuting to work, traveling on vacation, or completing virtually any other task that requires going anywhere. There are many types of outdoor advertisements including large bulletin billboards, smaller poster ads, bus units, wallscapes, digital networks, and of course the largest and most memorable form of all - aerial advertising.
Advertising in outdoor media is not relegated to only large national businesses; rather, it is for all types of businesses and non-profits both local and national, large and small. One of the benefits of outdoor advertising is the ability to deliver a strong, consistent message. National advertisers have been known to employ great creativity, sparing no expense when designing their ad copy. This ensures that the passerby will indeed take notice and start to become aware of the brand. Additionally, billboards are often used to advertise a special promotion or used to direct traffic to a desired location.
Outdoor advertising, unlike print, TV or radio, cannot be thrown away or turned off. Whether motorists are stopped at a traffic signal or backed up in a traffic jam, or if a person is waiting at a bus stop or catching a train, advertisers know that their message will be read multiple times over by the same person. This means that dollar for dollar outdoor advertising, and more specifically, aerial advertising can be the cost effective advertising method. When you combine that with the volume of people who pass these ads - or who these ads pass - in busy locations, you can see why this form of advertising is so popular and so effective.
Sign options range from “free of charge” letter banners (individual block letters spelling out a message) to gigantic flying banners that blot out the sun as they fly overhead.
Other Advantages Include:
- The ability to fly in one market or multiple simultaneously or in succession.
- The signs are re-usable and can be shipped anywhere in the world.
- Live GPS tracking available on request.