More than Words in the Sky

Remember the Pepsi taste tests in the 90s? There was a cup of “cola” and a cup of Pepsi. Participants tasted both and then on camera revealed which one they liked the best (which was always Pepsi – imagine that). And there it was, irrefutable proof that Pepsi was the better tasting soft drink by […]

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Reinforcing Your Message with a Blimp

Recently, upwards of 20,000 people gathered in the streets of Birmingham, Alabama along with radio and television personality Glenn Beck as part of a movement known as “Restoring Unity,” “Never Again is Now,” and “All Lives Matter.” The crowd marched for peace, unity, understanding and love. High above the mass, one block north of the […]

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Expand your marketing mix into the sky

From time to time marketing and advertising executives change up their marketing mix. Whether it’s due to a new budget, a tired message, or a response to marketing data, it’s always a good idea to reconsider the ways in which a brand promotes its products and services. That’s why the timing has never been better […]

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Aerial Advertising-Aerial Hashtag

What’s in a #Hashtag?

You’ve probably already saw or read about our recent performance of #PiInTheSky from one of the many news outlets that reported on it. This art display, which we were happy to help execute for artist and friend Ben Davis (ISHKY), did more than make an artistic statement about infinity and the unlimited potential in each and every one of us – it proved the unfettered canvas that is the sky is an excellent medium to say something, anything to countless spectators below.
But how, you may ask, does one control how a message translates to the media and, more importantly, social […]

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Tonight We’re Skywriting #PiInTheSKY at SXSW

 
One of the craziest things to wrap your head around and perhaps one of the most romantic things ever accomplished by mankind is our ability to fly. The capability to soar above Earth and transport ourselves from city-to-city, state-to-state and country-to-country in just a matter of hours (even minutes) still ceases to amaze.
 
We are taking the awe of flight to a different level tonight and will kick off the universal celebration of Pi Day in the skis of Austin, TX at SWSX at 6:28 p.m. CNT. Originally our plan was to execute the event tomorrow, but Mother Nature’s forecast forced […]

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