Tag Archives: Aerial Advertising

Expand your marketing mix into the sky

From time to time marketing and advertising executives change up their marketing mix. Whether it’s due to a new budget, a tired message, or a response to marketing data, it’s always a good idea to reconsider the ways in which a brand promotes its products and services. That’s why the timing has never been better to expand your marketing mix into the sky.

By showcasing your brand in the sky, your audience expands to entire communities, major event attendees, and even social media. Instinctively we look up when we hear the engine of a low flying plane, helicopter, and yes, even a blimp! And in today’s fast moving, ultra sharing world, these methods of advertisement are more likely to be photographed and shared on platforms such as Instagram, Twitter and Facebook than the more traditional and expected forms of advertising like billboards and newspaper ads.

“But aren’t airplane banners a beach thing? Or a way to propose?”

Airplane banners can be used numerous ways and in various geographies. Whether it’s at the beach or the mountains, during the Super Bowl or weekday rush hour traffic, airplane banners get noticed. In fact, a recent survey showed…

  • 88% of respondents remembered seeing airplane banners 30 minutes after they had passed,
  • 79% remembered the product or service that was advertised, and
  • 67% remembered at least half of the banner content.

Can you say the same about your quarter-page newspaper ad?

“Plane, helicopter, blimp… what does it matter?”

First of all, Heli-Banners are not for the faint of heart. These banners are so big an airplane cannot successfully pull them through the sky. We’re talking about a HUGE space for your brand to be featured, ranging from 10,000 to 50,000 square feet!

If that’s not big enough, try an air ship that’s actually environmentally friendly like the Eco Blimp. Eco Blimps do not utilize helium like most other blimps you may be familiar with, making them more environmentally and budget friendly.

So while you’re considering making changes to your marketing and advertising spend in 2016, remember to expand your marketing mix into the sky with other brands such as Ford, Google, and Virgin Atlantic. Contact Airsign for a free quote.

Aerial Advertising-Aerial Hashtag

What’s in a #Hashtag?

Aerial Advertising-Aerial Hashtag

You’ve probably already saw or read about our recent performance of #PiInTheSky from one of the many news outlets that reported on it. This art display, which we were happy to help execute for artist and friend Ben Davis (ISHKY), did more than make an artistic statement about infinity and the unlimited potential in each and every one of us – it proved the unfettered canvas that is the sky is an excellent medium to say something, anything to countless spectators below.

But how, you may ask, does one control how a message translates to the media and, more importantly, social media? Enter: The Hashtag.

There have been countless articles praising the hashtag and its ability to control the flow of a message. In fact, that’s precisely why we chose to make use of it prior to puffing 527 characters of pi over South by Southwest (SXSW) in Austin. But what was demonstrated at the precise moment #PiInTheSky was painted across the sky is the instantaneous, cohesive and powerful effect it has on people to be a part of the phenomenon, whatever that phenomenon may be.

For sake of argument, let’s say we opted not to present a hashtag to our audience. More than likely, we’d have seen countless creative but varied hashtags to communicate what spectators were witnessing. Yes, #PiInTheSky could certainly have been one of those, but would we have seen hundreds of images of the event flash across our screens the moment it happened? No. This is why the hashtag played such an important role in controlling the message we were tasked with promoting.

There’s a reason practically every show you see on TV nowadays makes use of the hashtag, whether it’s scene specific or general. It makes sense and it plays on the group mentality the hashtag has already represented. An idea. A question. A statement. Whatever it is, the hashtag gives viewers, consumers, and the like the ability to become part of something and more importantly, to share in something. This is why it’s so important to marketers and advertisers. People love to feel like they are part of something.

When thousands, perhaps millions of spectators saw #PiInTheSky, those most active on social networks like Twitter and Instagram knew they were experiencing something special. Their desire to feel part of that lucky group of people prompted them to take pictures, tweet and tell their friends, all while using the only other thing that tied them all together—the hashtag.

As aerial advertisers, our primary objective is to promote our clients and provide them the most up-to-date strategies available. We do this to maximize results, yes, but also because it’s what we’re best at. Advertising is changing on a daily basis and one of the hardest things to do is control a message, especially when it can easily evolve from publication through how it plays out in social media.

Wouldn’t you rather forego the game of telephone and make sure your message is not only heard, but acted upon?

We were honored to be part of #PiInTheSky and we like to think we helped make it larger than life, perhaps even infinite. We look forward to spreading other messages, be it for a company, a brand, an organization. If you got to experience what we’re capable of, we thank you for your attention and help in making that such an amazing event. If you didn’t, look out for us in the future. And, if you’re an advertiser, give us a call. Let us put your #Hashtag in the sky.

Tonight We’re Skywriting #PiInTheSKY at SXSW

 

One of the craziest things to wrap your head around and perhaps one of the most romantic things ever accomplished by mankind is our ability to fly. The capability to soar above Earth and transport ourselves from city to city, state to state and country to country in just a matter of hours (even minutes) never ceases to amaze.

 

We are taking the awe of flight to a different level tonight and will kick off the universal celebration of Pi Day in the skies over Austin, TX, at SWSX at 6:28 p.m. CDT. Originally our plan was to execute the event tomorrow, but Mother Nature’s forecast forced our hand. We chose 6 :28 because it’s pi times two, a number some believe is the truer reflection of the power of the circle.

 

We partnered with artist ISHKY, who specializes in grand-scale projects. ISHKY’s “Pi In The Sky” explores the boundaries of scale, public space, permanence, and the relationship between Earth and the physical universe. Our team of five synchronized aircraft equipped with dot-matrix skywriting technology follows a flight pattern that forms the first few hundred characters of pi’s infinite sequence at SXSW. Each number will measure more than a quarter-mile in height.

 

We’re ready to go.

 

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Update: 7:53 P.M. CNT

 

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Patrick Walsh – AirSign CEO

 

 

PiDayInAustin

 

And here’s some early reaction:

 

 

 

Football and AirSign

We are in that time of year again when you put on your sports attire and go cheer on your team. You sit, or more than likely stand, and wear out your voice yelling “GO, GO, GO” to your team and “BOO” to the opposing team. You either walk away elated or completely ashamed of the job your team did. I love football season and I for one am happy we are in the middle of it again. Unfortunately, for me, “my team” hasn’t had much to show for this season and there haven’t been too many elated times for us this year.

So what does football have to do with aerial advertising? I’ll answer that for you. Let me talk to the business owners for a minute — you know that the best way to spend your advertising dollars is when the advertisement will be seen by thousands of people. You also know that you want to maximize your money so that everything dollar you spend is put to use and not just stashed away. With aerial advertising, you are choosing the best route to affect thousands of people in one place. With choosing AirSign, you are then making sure that every dollar spent on aerial advertising is put toward YOUR advertisement.

Now, maybe you are the politician seeking to get elected or reelected in November. Let me assure you that aerial advertising is a wonderful way to campaign. When your campaign banner flies over a crowd of sport fanatics waiting on the game to start, you are not only getting your name out there, but you are also reaching above your opponent. Every politician puts out yard signs but not every politician does aerial advertising.

Even though football season is well under way, it is not too late to start your aerial advertising campaign. We still have all the bowl games coming up and many other college and pro football games that draw hundreds of thousands of receptive people. Don’t pass up this great opportunity to go big and join the aerial advertising world.

Below is a picture of one of our new clients that joined us for this football season. You could choose something like this or some of the many other aerial advertising options.

AirSign Helps With Alabama Disaster

AirSign Aerial Advertising was able to aid in the relief efforts in Alabama by providing information to the victims as to where they could get help. We were contracted by a couple different insurance companies to fly a banner displaying the locations in which people could find their relief vehicles. We worked none stop last weekend to make sure the word got out. We had three planes that flew 10-12 hours a day rotating pilots to maximize the amount of time in the air. We were grateful to have this opportunity to help the victims of this great disaster in Alabama!

Here’s a picture of one of the banners we flew…