More than Words in the Sky

Remember the Pepsi taste tests in the 90s? There was a cup of “cola” and a cup of Pepsi. Participants tasted both and then on camera revealed which one they liked the best (which was always Pepsi – imagine that). And there it was, irrefutable proof that Pepsi was the better tasting soft drink by […]

Read More

Marketing Genius: Unexpected Messages Going Viral

In today’s fast paced, interconnected and technology driven world, businesses as well as consumers expect a quick response. Take for example, Twitter, the platform that forces users to simplify messages to 140 characters before accessing the ability to share updates with the world. Marketers today recognize the need we all experience for information when we […]

Read More