Tag Archives: Skywriting

More than Words in the Sky

Remember the Pepsi taste tests in the 90s? There was a cup of “cola” and a cup of Pepsi. Participants tasted both and then on camera revealed which one they liked the best (which was always Pepsi – imagine that). And there it was, irrefutable proof that Pepsi was the better tasting soft drink by two or three people.

I recall some friends and family members sharing their surprise that Coca-Cola didn’t respond or accuse Pepsi of illegally using their trademark (which, for the record, they never did). But why would “Coke” do anything? Coke has pretty much won the cola war and has held onto the majority of the market share for decades. According to Beverage Digest, Coke controls 42% of the total carbonated soft drink market, compared with Pepsi’s 30%.

However, when you’re looking to gain market share and your competition is going head-to-head with your products and services, it behooves you to take action, respond and retaliate. Consumers deserve to know why your brand is the better option. This is exactly the situation faced by T-Mobile.

In 2014, the mobile communications company launched a petition, at Change.org/AbolishOverages, calling on other carriers to follow T-Mobile’s lead in dropping overages. The petition had approximately 250,000 signatures at the end of August and now has more than 330,000 signatures. And while T-Mobile CEO John Legere has been busy on social media promoting their brand and petition, the company felt it wasn’t enough. So they wrote their message where their biggest competitor’s couldn’t miss it… above their headquarters.

The technique known as digital skywriting, utilizes five planes flying in formation and working in sync to write messages using a dot matrix system. Five aircraft in the sky over a specific location or community, demand attention and often causes local media and social media to buzz over the advertisement or campaign. What happened over the Verizon Wireless headquarters was no different.

Check out this brief video to see it in action.

While the battle rages on between mobile service providers, few will forget the lengths at which T-Mobile went to as they fought to rid the world of overages and earn more business.

What do you think… would a digital skywriting message cause you to search for more information or share an image on your social media networks?

Marketing Genius: Unexpected Messages Going Viral

In today’s fast paced, interconnected and technology driven world, businesses as well as consumers expect a quick response. Take for example, Twitter, the platform that forces users to simplify messages to 140 characters before accessing the ability to share updates with the world.

Marketers today recognize the need we all experience for information when we want it and how we want to receive it. From television advertising campaigns emblazoned with hashtags in the hopes of going viral to apps and marketing automation platforms, marketers have a myriad of tactics they can utilize to reach and engage with customers.

Marketers also face a growing need to be spontaneous and even clever. It’s critical for organizations to tie marketing and advertising campaigns to social media and have the flexibility to react almost immediately to events as they happen via social channels. Take for example Oreo’s brilliant tweet during the Super Bowl in 2013. Oreo knew many Super Bowl viewers were also engaging in conversation on social media regarding advertisements and the game. When the lights went out at the Superdome, Oreo moved fast and “won” the marketing Super Bowl with a tweet instead of a $4 million commercial.

While there’s no recipe to creating social media buzz, there is usually a trigger: something out of the ordinary… unexpected even. Oreo surprised the world with its humor and timely response and, as a result, marketers around the globe are now looking for the next “big” thing to get their campaign viral.

When it comes to thinking outside of the box, why not consider the sky? Through a technique known as Digital Skywriting. Created by one or five aircraft soaring high above a city, digital skywriting uses a dot matrix system to display short and lengthy messages that captivate audiences below. Messages can last as long as 20 minutes, ensuring countless photographs can be taken and even shared via Twitter, Facebook and Instagram.

Unexpected, rare and creative, Digital Skywriting offers marketers the ability to share a message with an entire metropolis guaranteed to capture attention and imagination, unless people are living under rocks. Digital Skywriting encourages engagement and leaves a lasting impression.

Learn more about Digital Skywriting and how it can benefit your next campaign here.

Aerial Advertising is the Highest Form of Guerrilla Marketing

Guerrilla marketing is one of advertising’s trendiest – and most fun — ways to spread a message. Do a quick Twitter search and you’ll find countless companies specializing in this unconventional, surprising and sometimes tongue-in-cheek approach to promoting a product, service, brand or idea.

What, exactly, is guerrilla marketing?

It’s promoting a brand or product by using entertaining, attention-getting strategies, from flash mobs and viral marketing campaigns to internet marketing. Larger brands like it because it makes them connect with their audience on a grassroots level – it helps them become part of the crowd rather than the party-crashing door-to-door salesman. Aerial advertising is the highest form of guerrilla marketing. Pun intended.

While traditional methods of guerrilla marketing might include stickers, print ads and billboards, these tend to be easily lost in the sea of visual pollution. So, how does a brand ensure it grabs the attention of an otherwise un-captive audience? How about taking advantage of the biggest canvas possible? The one hanging over every city and town on the planet?

Aerial advertising allows brands to pair the attitude of guerrilla marketing with the drama of skywriting. We’ve proven this works time and time again. Just look back at our recent SXSW show-stopper! While #PiInTheSky was an art display, it captured thousands of people’s imaginations, leading to countless tweets, retweets, photos and more across all social networks.

There are unlimited possibilities with aerial advertising. We can write a hashtag or a message, a call to action or a cryptic phrase that leads people to ask questions. We can even write out tweets as they come in, allowing a brand to capitalize on the instant nature of social media.

We’re passionate about aviation as well as advertising. It’s amazing to pair such a romantic form of human ingenuity with the creative ideas of leading businesses, brands and marketers. We love to make ideas take flight.

If you’re interested in putting your message before the eyes of thousands of potential customers in a highly captivating way, you should consider letting us put together an amazing aerial advertising campaign for you. Whether your campaign is a year from now or a month from now, we can help make it happen — we’ve never been afraid of marketing on the fly.

AirSign Aerial Advertising Helps on Valentine’s Day

The calls have been flooding in for Valentine’s Day. AirSign Aerial Advertising is helping make Valentine’s Day special for many sweethearts around the country. We are doing Skywriting and Letter Banners with special messages from girlfriends, boyfriends, fiances and spouses. Make your Valentine feel special this year and give them something they’ve never gotten before. If you’re still struggling over what to get the special person in your life, consider looking to the sky and give them something they will never forget. We can write a heart in the sky with the individuals initials or another message you would like; or we can fly a Letter Banner, using up to 40 characters, with your special message. It doesn’t matter where you live, AirSign is equipped to serve the entire United States.

AirSign Aerial Advertising’s Super Bowl Surge

You know the saying, “Go big or go home”? Well, that saying is true when is comes to advertising for your company. In today’s advertising world, there are several different ways you can go about it. There’s only ONE way that soars above the others — Aerial Advertising. This is where AirSign Aerial Advertising comes into play.

Imagine seeing the name of your company written out in the big sky above you. Or, your company’s logo. The size of these letters in the sky are outstanding! It is like turning a skyscraper on it’s side and placing it in the sky! We now have a Skywriting option that is performed by five airplanes flying in formation puffing out smoke at the exact right time to form the letters of each word. Imagine this being done at the Super Bowl over the heads of thousands of people. Do you want attention drawn to your company? If the answer is “Yes”, this is the way to go! Now, stop imagining and do something to make this imagination come to life.

Another option for you, which is also huge, is the traditional Aerial Banners. These are high-resolution printed banners that are pulled behind a single plane. AirSign Aerial Advertising will do all the work needed to produce these giant banners. We can tow these banners right over the stadium and draw the attention of all those in the stands. These banners can not be missed. AirSign Aerial Advertising can print your company’s logo on the banner along with any messages in which the company would like to portray.

We can also do smaller banners like the Logo Boards with a Text Banner following or a single Letter Banner. We can advertise for all sizes of company’s. Maybe you’re just starting your own business and you need to do some advertising. You can’t get any better then Aerial Advertising. Maybe you want to propose to your girlfriend at the Super Bowl, wish a loved one “Happy Birthday” or announce your tailgate party. Whatever it is you want to advertise, the team here at AirSign Aerial Advertising wants to help you. We provide the best customer service you will find in Aerial Advertising.

This year, the Super Bowl is being held at the Dallas Cowboy’s Stadium in Arlington, Texas on February 6th. AirSign Aerial Advertising is already going to be there so is all you have to do is give us a call or send us an e-mail. Don’t miss out on this great opportunity! Call or e-mail soon to guarantee your spot!