Marketing Genius: Unexpected Messages Going Viral

In today’s fast paced, interconnected and technology driven world, businesses as well as consumers expect a quick response. Take for example, Twitter, the platform that forces users to simplify messages to 140 characters before accessing the ability to share updates with the world. Marketers today recognize the need we all experience for information when we […]

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Aerial Advertising-Aerial Hashtag

What’s in a #Hashtag?

You’ve probably already saw or read about our recent performance of #PiInTheSky from one of the many news outlets that reported on it. This art display, which we were happy to help execute for artist and friend Ben Davis (ISHKY), did more than make an artistic statement about infinity and the unlimited potential in each and every one of us – it proved the unfettered canvas that is the sky is an excellent medium to say something, anything to countless spectators below.
But how, you may ask, does one control how a message translates to the media and, more importantly, social […]

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