Skywriting Messages Attract Massive Attention
Did you know that aerial advertising is remembered more than any other medium? Recent studies have revealed air signs to have a higher recall rate than any other type of advertisement, with skywriting at the very top of the list. If you have ever seen skywriting, it is very likely that you can remember the location as well as the specific message you saw. You, and likely tens of thousands of others, watched massive letters forming in the sky - taking the time necessary to watch the entire message being built.
Skywriting is performed by one of two methods. The first is a single aircraft writing out each letter in "long hand" fashion; basically doing a series of loops and turns to draw each letter individually. The second method is a team of five aircraft flying in formation and working in sync to write longer messages using a dot matrix system. The single aircraft method is best used for short, concise messages usually ranging to a maximum of 10 to 20 characters. One advantage of this method is that special characters like hearts or smiley faces can be written in the sky along with your message. The five aircraft option is better suited for clients who are looking to write multiple messages and create a major media blitz. This five aircraft skywriting option demands major attention and captivates an entire city, often causing local media and social media outlets to go crazy over the advertisement. This can easily be leveraged to boost awareness and the overall success of your campaign.
Skywriting Messages In Letters As Tall As Skyscrapers
Skywriting messages are as tall as the Empire State Building and stretch 10 to 15 miles long, sometimes even more! The messages themselves typically will last 10 to 20 minutes, depending on wind conditions. There are several factors that come together to determine the success of your aerial advertising campaign where skywriting is concerned. One, often overlooked, is the skill of the pilot. He must be both skilled and artistic and have excellent attention to detail, which is why we accept only the best pilots. Another factor is the airplane itself. The plane must have sufficient maneuverability and power in order to correctly form all of the intricate details that make your message as attractive as possible. Here again, we don't skimp on quality in giving you the best service available.
Skywriting messages are a fun and exciting medium to take part in, whether you are looking to create memories that will last a lifetime with a personal message, or create a massive media blitz that will have every only talking about you. The experience of skywriting is sure to exceed your expectations!
So, who could benefit from hiring skywriters to broadcast their message? We have employed skywriting to great effect in advertising many kinds of products ranging from soft drinks and other products to movies, websites and political candidates, as well as companies offering general services and many more. Contact AirSign today, and let us help generate the huge attention you deserve.