April 23, 2009
Summer is just around the corner and it is time to prepare your summer campaigns. Millions of people will flock to the beaches this summer giving advertisers the ability to boost sales during this week economy. The summer beach season runs predominately Memorial Day through Labor Day; 15 weekends including 3 holiday weekends for a total of 33 prime advertising days, not counting weekday flights. On any of the three summer holiday weekends, an advertiser can expect to get between 8-10 million impressions during a 3 hour airplane banner flight in either LA, Long Island, NJ shore, or Miami Beach. Holiday weekend only flights are typically more expensive and require booking weeks in advance; however season packages will often include holiday flights at the standard package rate.
When designing your artwork think creative and what will jump out and grab people’s attention. One of the key advantages of airplane banners is their uniqueness, reports show that traditional media is not producing during this weak economy forcing advertising to think outside the box and use alternative advertising. Aerial Advertising is not only out of the box, but combined with wild designs and banners like the “can banner” you will be sure to reach the masses.