Based in Palo Alto, CA, Hewlett Packard is a global information technology company that split into two separate entities in 2015: HP and Hewlett Packard Enterprise.
In 2011, Hewlett Packard wanted to target fans in Dallas for Super Bowl 45 with news of their Enterprise Cloud Services launch. The innovative IT-giant wanted to surprise football fans and get their attention with a message that would inspire curiosity and create a social media buzz without purchasing the more traditional and expensive Super Bowl television ad.
Hewlett Packard contacted AirSign and strategized a method to reach over 100,000 football fans at the Super Bowl Experience and on game day with a giant aerial banner pulled by a single engine airplane.
Hewlett Packard was able to reach thousands of consumers with their aerial banner twice during the Super Bowl festivities in 2011.