May 20, 2022
Thousands of phones on the ground were pointed at Cash App’s newest aerial campaign promising free BitCoin. The aerial billboard featuring a prominent QR code was spotted soaring over venues in the Miami area over the last couple of weeks. Fusing modern technology and aerial advertising paid dividends and a great ROI for the advertiser. The printed QR code, prominently displayed in the sky, was proof of the effectiveness of aerial advertising and drove impressive results.
The first flight in early April 2022, targeting the Miami Beach coastline, resulted in a record-setting 15,000 unique QR scans. The following flight in early May, flew high above both Miami Beach and the Miami F1 Race around legendary Hard Rock Stadium, and broke the record with more than 25,000 QR scans.
These amazing results place aerial advertising as a leader in Cost Per Action (average in this campaign of less than $1.00) over most other forms of advertising. Please contact us to learn more about this exciting way to engage your customers or if you are interested in incorporating a QR code in your next aerial advertising campaign.