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Marketers Dream: Over 1 Million Spectators Expected in Arizona for the Super Bowl and WM Phoenix Open
November 4, 2022

Phoenix, you’re about to get an influx of visitors in January.

 

Hundreds of thousands of avid football fanatics will descend on State Farm Stadium for Super Bowl LVII and overlap with another million visitors in town to attend the PGA’s coveted WM Phoenix Open.  Brands looking to activate and engage with this massive audience of affluent consumers don’t have to look far for a solution.

 

Aerial image of State Farm Stadium in Las Vegas, decorated with branding for Super Bowl LVII in 2023.

 

Aerial advertising provides the most high-impact and cost effective method for engaging with sports fans throughout Phoenix for events leading up to the Big Game weekend. In terms of reach and recall, it surpasses TV ads, in-venue signage, and sponsorships.

 

How does it work?

We offer the largest and most vibrant Aerial Billboards in the industry so your message is clearly visible to the crowd on the ground. And the effectiveness is proven! In terms of advertising impressions, the CPM value of aerial advertising is greater than just about any form of traditional media. Our Aerial Banners will showcase your brand and campaign in a memorable way throughout the week of celebrations. A recent study showed that 89% percent of event attendees surveyed recalled seeing an aerial banner, and 79% remember the specific brand or product advertised.

Digital Skywriting is another effective way to get noticed and capture peoples’ attention for up to 20 mins.  Skywriting blankets a skyline with a message viewable as far as 15 miles away. A fleet of synchronized planes “type” messages that can stretch for miles, captivating the attention of consumers below for a fraction of what it costs to officially sponsor the Super Bowl or WM Phoenix Open in 2023.

Aerial advertising is the most cost-effective and impactful medium available on the market. Flying aerial advertisements over Phoenix throughout Super Bowl week gives you greater reach by engaging with attendees in- and around State Farm Stadium and TPC Scottsdale.

 

Cut Through the Advertising Clutter with Aerial. 

We can create a campaign that meets your needs and targets your ideal audience.  We’re not limited to game day. We can fly advertisements over Phoenix and surrounding areas throughout the week, so you’ll be seen by fans in and around State Farm Stadium and TPC Scottsdale.

The average adult is exposed to over 5,000 ads per day (and only about a dozen will make a lasting impression).  Aerial Advertising provides the opportunity to cut through the clutter and be the one they remember.

 

 

USA Today reported that Super Bowl advertisers in 2022 paid a record $6.5 million per 3-second ad. So while other brands spend millions on TV commercials, sponsorship packages, and signage on-site, we’ll work with you to create meaningful campaigns that extend your brand reach for a fraction of the cost.

Get in front of the millions of football and golf fans headed to Arizona this February. Contact us to learn more.