The Ballad of Aerial Banners
August 4, 2010


“Our sales are down,”
Head office did fuss,
“It’s advertising’s fault,
It’s certainly not us.”

“We’ve tried every trick,”
Advertising said.
“But our product’s unknown,
And we’re still in the red.

We have given out pens
And had product promos,
And hired big stars
Like Britneys and Bonos.”

“I’ve heard one idea,”
A shy salesman posed.
“What’s that?” the boss barked,
While others just dozed.

“Our rivals have hired
A banner display
To be flown over beaches
And where people play.

Their sales are all up
While ours still decline.
Perhaps we could try
A banner ad sign?”

“Preposterous plan!”
Advertising sneered.
(Though privately it
Was his job he feared.)

“He’s got an idea,”
The big cheese confessed.
“Let’s not throw it out
Like we have all the rest.

So what is involved?
Just what do we do?
How much does it cost?
Is it something quite new?”

“Oh no! I’m quite certain
Banner ads have been used
By successful firms.”
The boss sat and mused.

“Go on,” he said,
“I like what I’m hearing;
It’s worth a try.”
(The others stopped jeering.)

“There’s nothing really
We need but the blurb.
Airsigns handles all
And their work is superb!

They’ll even design
The phrase you desire,
Then print it, and fly it,
And store it-” “I’ll hire!”

The boss was convinced
This was the solution
To their sagging sales
And poor distribution.

Soon sales skyrocketed,
Millions wanted to buy
The special product
That they saw in the sky!

The salesman, of course,
Was given a raise
And made head of promotion;
His career set ablaze!

The moral is simple:
Don’t allow sales declines;
Banner ads work!
Now contact AirSign.