February 3, 2011
The late, great copywriting expert, Gary Halbert, enjoyed helping his audiences dramatically change the way they thought about their advertising by using this illustration…
He would ask the people in attendance what they would choose as their biggest advantage if they had a hot dog cart full of hot dogs which they had to sell by the end of the day.
Before reading on, what would you choose?
Typical audience responses ranged from big advertising budgets to fancy meats or toppings to lower prices.
Gary would respond…
Wrong, wrong, WRONG!
Because all of the above depend on creating desire in the target audience when you could simply use something else, something much more powerful that would be much more successful:
A Hungry Crowd!
And this is exactly what I propose you do for your business.
Think of the impact parading your hot dog cart into the middle of a starving crowd would make. The only thing that would matter was…
How fast you can fill the orders.
That is exactly what aerial advertising provides. Rather than trying to yell above the noise of all the other TV ads or go bigger and bolder in print, AirSign flies airplane banners with your unique message directly above targeted audiences who are hungry for exactly what you provide. Your banner gets massive attention and the beautiful thing is – there’s distracting no competition.
Stand out from the noise. Have AirSign fly your message over your hungry audience.
P.S. If you don’t know where the crowds are gathering, that’s something we specialize in. Just contact us to get a list of potential venues.