February 2, 2010
Banner towing is a form of advertising or broadcasting a message over a targeted crowd of people gathered in such places as a sporting arena or on a beach. Some take advantage of multitudes waiting in rush hour traffic by flying their ad over the cars.
The banners could be short or as long as a hundred feet or more. It could have two lines of writing, one line of large writing, or a message with a logo. It could even involve a billboard with a banner towed behind it. The purpose of banner towing is to get a concise message to a large cross section of the population for a minimum of cost.