February 15, 2010
A unique form of advertising involves bringing billboards to the people. Mobile truck advertising is offered by truck owners who want to rent out the side of the truck for a company to paint its message. Wherever the truck goes after that, the ad is displayed.
Some trucks also contain sophisticated mobile ads like rolling billboards where the message is constantly changing, or lighted ads usually pulled behind trucks. The advantage of this type of ad is that is can be brought to the scene of the product or service, such as a truck parked in front of a restaurant telling of its recent opening.
Mobile truck advertising does what billboards do except the message goes to the people instead of waiting for the people to pass by and see it.