September 4, 2015
From time to time marketing and advertising executives change up their marketing mix. Whether it’s due to a new budget, a tired message, or a response to marketing data, it’s always a good idea to reconsider the ways in which a brand promotes its products and services. That’s why the timing has never been better to expand your marketing mix into the sky.
By showcasing your brand in the sky, your audience expands to entire communities, major event attendees, and even social media. Instinctively we look up when we hear the engine of a low flying plane, helicopter, and yes, even a blimp! And in today’s fast moving, ultra sharing world, these methods of advertisement are more likely to be photographed and shared on platforms such as Instagram, Twitter and Facebook than the more traditional and expected forms of advertising like billboards and newspaper ads.
“But aren’t airplane banners a beach thing? Or a way to propose?”
Airplane banners can be used numerous ways and in various geographies. Whether it’s at the beach or the mountains, during the Super Bowl or weekday rush hour traffic, airplane banners get noticed. In fact, a recent survey showed…
- 88% of respondents remembered seeing airplane banners 30 minutes after they had passed,
- 79% remembered the product or service that was advertised, and
- 67% remembered at least half of the banner content.
Can you say the same about your quarter-page newspaper ad?
“Plane, helicopter, blimp… what does it matter?”
First of all, Heli-Banners are not for the faint of heart. These banners are so big an airplane cannot successfully pull them through the sky. We’re talking about a HUGE space for your brand to be featured, ranging from 10,000 to 50,000 square feet!
If that’s not big enough, try an air ship that’s actually environmentally friendly like the Eco Blimp. Eco Blimps do not utilize helium like most other blimps you may be familiar with, making them more environmentally and budget friendly.
So while you’re considering making changes to your marketing and advertising spend in 2016, remember to expand your marketing mix into the sky with other brands such as Ford, Google, and Virgin Atlantic.