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What You Need to Know About Advertising to Millennials in 2023
January 4, 2023

Where Are the Millennials? 

We have two words: Music Festivals. Large-scale music festivals have become the biggest gatherings outside of major sporting events.  Throughout the year they attract hundreds of thousands, if not millions, of young influential consumers. And Marketers are looking for creative ways to get their brands noticed, outside of the high costs of being an official sponsor.

That’s right, we said “influential.”  Festivals have over the years become the social event for the millennial men and women.  This is the largest generation in US history and they’re hitting their prime in terms of working and spending.  Eventbrite  recently published a demographics study finding the average music festival attendees are affluent 32 year olds, mix of male (59%) and female (41%), and earn more than $75,000 a year. 

DJ performing on stage at Ultra Music Festival in Miami in front of a huge, energetic crowd of attendees.

Ultra Music Festival – Miami

 

Brands must use creativity and innovative advertising tactics to attract these valuable consumers and stand out in a sea of brands and products.

 

Reaching Music Festival Audiences

Break through with Aerial Advertising, the most cost-effective way to create a unforgettable statement and reach music festivalgoers.  Marketers can utilize an Aerial Billboard for a stand-alone campaign or to supplement and extend the reach of your official sponsorship.  The opportunities to customize your campaign are endless!

Flying an aerial billboard allows you to paint your message on the world’s largest canvas and ensures your brand is seen by everyone at the festival or event, wherever they are. Studies show that an aerial advertisement in the sky has a 70 percent recall rate for the messaging – that’s the highest of all traditional forms of advertising!

With the largest fleet of planes in the US, our team will help you customize your aerial advertising campaign no matter the location.

Large Aerial billboard flying high over a crowded parking lot at Coachella Music festival, displaying an advertisement for Encore Beach Club.

Flying over Coachella

 

Top 2023 Music Festivals

Looking to reach one of the top multi-day mega music festivals in the US in 2023? Check out some of our favorites, from Billboard’s list of this year’s Top Festivals:

 

An Aerial Billboard helps the audience connect your brand to the Music Festival experience. These massive banners measure 5,000 sq ft or more and can be customized in a variety of shapes or sizes to maximize visibility at your target event. 

Massive crowd cheering on performers at Coachella music festival.

Massive crowd at Coachella

Just picture your branded campaign flying over multiple music festivals throughout the year and having the ability to add trailing, interchangeable text, so you can tailor your message and localize your campaign.  Many of our clients maximize their brand reach even further by flying aerial ads that accompany brand ambassador events taking place on the ground at the same time.

 

The brand exposure can’t be beat.

Annual events across the country, like Rolling Loud in California, Tortuga Music Festival in Ft Lauderdale, and Austin City Limits hosted next fall, attract more than 200,000 attendees each.  When a person sees a plane overhead, towing a giant floating billboard, they notice it. It ensures the campaign is visible over the entire event, reinforcing your brand and messaging on the captivated audience below.

 

Stand out in a sea of advertisers. 

Millennials are constantly bombarded by ads, every day. We grab their attention, using the sky as a blank canvas and creating a show-stopping spectacle with massive, vibrant billboards and creative aerial maneuvers. We work with leading brands across the country to create a compelling campaign that will make a lasting impression on your target consumers long after the ad has flown. Let Aerial Advertising do the legwork for you at one of the leading outdoor music festivals in 2023.   While crowds gather for live music, sunshine, and celebrations we’ll create a custom program to market your brand to the crowd. Click the button below for a free quote today!