“Super” Advertising Options for the Big Game

On February 2, 2014, a record will likely be set. Almost every year, the Super Bowl breaks its own record from the previous year, as the single most-watched television program in history. Unsurprisingly, the current most-watched television program in history is 2013’s Super Bowl XCVII, clocking in at over 164,000,000 viewers.
 
While the exact numbers aren’t quite common knowledge, the fact that the Super Bowl is a major national (and increasingly worldwide) event is certainly known to anyone who is paying attention. However, there is something beyond records that is notable about the actual broadcast of the game. The Super Bowl [...]