More than Words in the Sky

Remember the Pepsi taste tests in the 90s? There was a cup of “cola” and a cup of Pepsi. Participants tasted both and then on camera revealed which one they liked the best (which was always Pepsi – imagine that). And there it was, irrefutable proof that Pepsi was the better tasting soft drink by […]

Reinforcing Your Message with a Blimp

Recently, upwards of 20,000 people gathered in the streets of Birmingham, Alabama along with radio and television personality Glenn Beck as part of a movement known as “Restoring Unity,” “Never Again is Now,” and “All Lives Matter.” The crowd marched for peace, unity, understanding and love. High above the mass, one block north of the […]

Expand your marketing mix into the sky

From time to time marketing and advertising executives change up their marketing mix. Whether it’s due to a new budget, a tired message, or a response to marketing data, it’s always a good idea to reconsider the ways in which a brand promotes its products and services. That’s why the timing has never been better […]

The Advertising Blimp: Effective and Economical

If it’s a major sporting event like the Super Bowl or the Olympics, a blimp is there. Consumers of all ages are just as enamored by the size and presence of an airship today as they were when the early Zeppelins first took flight. That’s why an advertising blimp is a guaranteed way to attract […]