“Our sales are down,”
Head office did fuss,
“It’s advertising’s fault,
It’s certainly not us.”

“We’ve tried every trick,”
Advertising said.
“But our product’s unknown,
And we’re still in the red.

We have given out pens
And had product promos,
And hired big stars
Like Britneys and Bonos.”

“I’ve heard one idea,”
A shy salesman posed.
“What’s that?” the boss barked,
While others just dozed.

“Our rivals have hired
A banner display
To be flown over beaches
And where people play.

Their sales are all up
While ours still decline.
Perhaps we could try
A banner ad sign?”

“Preposterous plan!”
Advertising sneered.
(Though privately it
Was his job he feared.)

“He’s got an idea,”
The big cheese confessed.
“Let’s not throw it out
Like we have all the rest.

So what is involved?
Just what do we do?
How much does it cost?
Is it something quite new?”

“Oh no! I’m quite certain
Banner ads have been used
By successful firms.”
The boss sat and mused.

“Go on,” he said,
“I like what I’m hearing;
It’s worth a try.”
(The others stopped jeering.)

“There’s nothing really
We need but the blurb.
Airsigns handles all
And their work is superb!

They’ll even design
The phrase you desire,
Then print it, and fly it,
And store it-” “I’ll hire!”

The boss was convinced
This was the solution
To their sagging sales
And poor distribution.

Soon sales skyrocketed,
Millions wanted to buy
The special product
That they saw in the sky!

The salesman, of course,
Was given a raise
And made head of promotion;
His career set ablaze!

The moral is simple:
Don’t allow sales declines;
Banner ads work!
Now contact AirSign.

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Most people from good homes don’t have to be reminded of the priceless investment their father made in their life. Taking you to ballet lessons or ball practice, listening to you when you needed an ear, paying for braces or bikes or Big Wheels, taking you to college and then footing at least part of the bill - all these are just a few of the many investments your father made in your life.

In the past you may have bought cards, promised to take out the trash, taken him out to eat, written him messages of appreciation. Now that you’re older and have more money, you would probably like to do something really special to let him know how much your father means to you. If this is you, then here is a unique Fathers Day idea!

Imagine you have joined your parents for Father’s Day on Sunday and, at a set time, you ask him to retreat to the back yard for a special surprise. He is anticipating a cake or another card or perhaps a unique visitor. However, instead of more food or a long lost relative showing up, you hear the drone of an airplane engine overhead and direct his attention skyward.

Suddenly, passing over you flies an airplane pulling a banner that is seven feet tall and up to 120 feet long! The banner reads, “Announcing The Best Dad Around”- and his name follows. Tears flow down his face as he comprehends your investment in this unique expression of appreciation. You have made his day and maybe his year!

Further, your family is not the only ones to read this message. As the plane makes multiple passes over your area, neighbors and friends alike are aware of your unique expression of kindness. Or, if you lured him to the beach or a sporting event for the surprise, the entire stadium of people will read the message and be impressed by this unforgettable Father’s Day idea. After all, why keep the greatness of your father the world’s best kept secret!

Your first thoughts about this idea might be, “That sounds fantastic, but won’t it be expensive?” First, don’t forget the investment he made in your life over the years. It is estimated that it costs close to $200,000 to raise a child to age eighteen. The banner appreciation ad is far cheaper than that! In fact, banner ads are surprisingly inexpensive when you consider the huge audience who will view it.

Further, the banner, once made, can be saved (the banner company will store it for you if you like) and used again other years. The banner company is able to design and print the banner, fly the banner over the area you designate as many times as you like, and then store the banner for future use.

Father’s Day is just around the corner. Why not go all out with a very unique presentation using a banner ad, a message that says, “I want everyone to know my Pop’s Tops!” But you’d better act quickly. There’s not much time left.

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A unique form of advertising involves bringing billboards to the people. Mobile truck advertising is offered by truck owners who want to rent out the side of the truck for a company to paint its message. Wherever the truck goes after that, the ad is displayed.

Some trucks also contain sophisticated mobile ads like rolling billboards where the message is constantly changing, or lighted ads usually pulled behind trucks. The advantage of this type of ad is that is can be brought to the scene of the product or service, such as a truck parked in front of a restaurant telling of its recent opening.

Mobile truck advertising does what billboards do except the message goes to the people instead of waiting for the people to pass by and see it.

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Several years ago my family and I drove through Canada on business. I was immediately struck by the absence of billboards along the roads. At first it was pleasantly pristine. But after a while, I found I missed the information they gave as I traveled.

Of course, most billboards are huge signs pasted to a support on some rented piece of property like a farmer’s field. The more people who travel that highway, the better. The billboard stands there, awaiting people traveling by to read the message. Now imagine this billboard flying into the air over some huge gathering of people. That is the essence of aerial billboard advertising.

Though the size and message of aerial billboards may be the same as that of roadside billboards, there are differences. The stationary roadside billboard hopes to be read by moving people; the moving aerial billboard will be read by stationary people. Also the roadside billboard will probably be read by a fraction of the travelers going by. The aerial billboard, on the other hand, will be read by virtually everyone in its viewing path. The roadside billboard may be viewed by thousands over a traveling season; an aerial billboard will be viewed by thousands in a matter of minutes.

The aerial billboards are made of lightweight but strong nylon. With some the message is painted, with others it is dyed in the material with a sun inhibitor for protection. The billboard is not really a banner though some pull an additional banner message behind them. Aerial billboards could be as large as 100 feet long and 50 feet tall! It could display a logo, the name of a product, a photo, or anything else you see on a roadside billboard.

This huge billboard is supported in the front by a lead pole and weighted on the bottom so it stays upright. A bridle is attached to the lead pole and that attached to a 250 feet rope. The pilot gets airborne, then circles around and tries to hook a loop of rope attached to two poles. This loop is fastened to the tow rope. The hook is attached to the bottom of the plane. As the pilot passes over the banner and catches it, he immediately banks upward, causing the billboard to be pulled upward, away from the ground.

Of course, billboard advertising like this is dependent on the weather. Heavy winds could make it impossible for a small plane to pull such a resistance. Sometimes the banner cannot be added to the back of the billboard because of the drag. When the flight is over, the pilot is able to fly low and drop the billboard safely to the ground where it will be retrieved and stored for future use.

The only real difference between an aerial banner and an aerial billboard is the size and shape of the message trailing behind the plane. Clients might include restaurants, products, special events, ordinary people with congratulatory messages, wedding proposals, directions, information like a web page where they can get further details, special sales, local businesses, movie promotions, and many others. Billboard messages include just about anything people want to get to the public quickly.

The good news is that the aerial advertising rates are a lot less than some TV or printed ads. And if it is done right, companies using this method of aerial advertising can be confident that the billboard will bring in revenue equal to several times this cost. It is an investment that can pay back very well.

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Banner towing is a form of advertising or broadcasting a message over a targeted crowd of people gathered in such places as a sporting arena or on a beach. Some take advantage of multitudes waiting in rush hour traffic by flying their ad over the cars.

The banners could be short or as long as a hundred feet or more. It could have two lines of writing, one line of large writing, or a message with a logo. It could even involve a billboard with a banner towed behind it. The purpose of banner towing is to get a concise message to a large cross section of the population for a minimum of cost.

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