Austin and Ruthie had been going together for six months and Austin was sure this was the girl that he wanted to spend the rest of his life with. He was also sure she would say ‘yes’ to the big question but wanted to ask her in a spectacular way that they would remember all their lives.

To do this, Austin hired an aerial advertising company to design and display a banner, reading, “Ruthie - Will you marry me? Love Cowboy.” His family had planned a reunion the second Saturday in July and that would be the perfect time to unveil his desire. The company handled everything, design, construction, and display of his message. When it flew overhead, Ruthie wasn’t the only one who was impressed!

Many people are exchanging the cost of a banner message for the long lasting memories it provides. Imagine welcoming home a child from the military, celebrating a key birthday, recognizing an honor by letting the world (or at least the community) know how proud you are of them!

Don’t confuse banner ads or aerial advertising with the banner ads on the computer. The aerial ad or message is not an annoying frame that pops on the screen right where you were reading, but is a full-length sentence or message pulled behind an airplane at a given location for a designated length of time. Banner ads often appear at beaches or are seen flying by athletic events. It is an effective way to get a message out to a large number of people or a special message out to the right person or people in a memorable way.

An aerial message as described above is simple. Think of a sentence or few words that would express what you want to convey. Then contact a company that provides banner towing and present your idea. They will have suggestions to make it just right. The company will do all the work and fly the message where you want it displayed. In some areas more than one company has this service so investigate to find out what is right for you.

By the way, remember Austin and Ruthie? Ruthie’s reply was, “Oh, Austin, I do love you but give me a week to think it over and talk with my parents, and I’ll give you my answer then.” Sure both Austin and his family were disappointed but they appreciated her mature approach to such an important decision. Little did he or they know what she was planning. The next Saturday, another banner flew overhead, right on time and at the right location. It read, “Yes! - Ruthie”

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An airplane banner is a long strip of material about seven feet tall and as long as a hundred feet. A message is written on the banner. It may invite people to a new restaurant, or tell of a local service or a special sale.

The airplane takes off and then passes over the field containing the banner. A tow hook catches the banner and pulls it into the air. The airplane banner is then flown over a large gather of people so they can read it as they watch a sporting event, sit on the beach, or wait in traffic. It often makes multiple passes over the crowd so that they can’t miss reading the message.

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Have you ever been at a large gathering somewhere, like a sporting event or a beach, and seen an airplane fly by pulling an announcement or an advertisement of some type? These ads or messages are called airplane banners, and have proven to be an effective way to get a message out to a large group quickly.

So how do we get such a huge banner into the sky? If the banner were attached to the plane before it took off, this would cause two problems. First, the banner would drag across the runway and get damaged. Second, The drag of the huge banner would make it more difficult to get off the ground and this means the banner would drag even longer.

Getting the airplane banner into the sky takes a great deal of skill. But the huge success of aerial advertising makes it worth the trouble. First, the airplane takes off with a device called a “grapnel hook” hanging in the window. The other end is attached to the tail of the airplane by either rope or cable.

When the airplane is safely off the ground, the pilot unhooks the device from the window, letting it trail behind the plane. On the ground the banner or billboard is folded up with a lead pole in front. A harness is attached to the lead pole. Then a pick up rope is attached to a loop of rope that is attached between two poles about five or six feet off the ground.

Now the plane circles around and, with the hook dragging below the plane and flying at 80 miles an hour, the pilot heads straight for the two poles. As he reaches them, he throttles the engine and pulls back on the stick, causing the plane to soar upward at a steep angle. The hook snags the loop of rope, which pulls the banner up, off the ground and into the sky. What if he misses? Then he circles around and tries it again.

But how does the banner stay upright and not, like a kite, spiraling in the wind? First, the tail end of heavy billboards or banners has tiny parachutes that catch the wind and keep it straight. Then the bottom has weights that keep that edge closest to the ground. The letters are usually seven feet tall and the banner might be up to fifty letters long. So everything must be planned just right so that the drag is not too great or too little.

When our pilot has completed his mission over the designated area, he will fly the banner back to the drop off place, fly low again, and, release the hook so the banner falls to the ground unharmed. This way it is reusable if that is desired.

All this may seem like a lot of trouble, but the result is worth the effort. Thousands will see the banner, both at the event and on the way to and from it. The message will get out and people will be influenced by the message. But not all aerial advertising is provided equally. Some companies simply take an order and contract it out. Since 1996, AirSign has been leaders in the industry by taking personal care of their customers using the best pilots, sharpest looking planes, and providing accountability for their work through free GPS tracking. Give us a call at (888) 645-3442 and find out what we can do for you!

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Because the sky is usually wide open, it is a great place to display airplane advertising that will be seen by others. These ads may take the shape of a banner pulled behind a plane, or a billboard pulled behind or beneath a plane or helicopter. Some planes are equipped with computerized signs so that ad can be read in the dark sky of night. Others write their message on the underside of the wings or on the fuselage.

However the message is displayed, it is guaranteed to be seen and read as it is flown over large gatherings of people at sporting events, beaches, or areas of heavy traffic. Airplane advertising would also include skywriting.

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Aerial advertising involves pulling some variation of advertisement behind an airplane or helicopter over a large gathering of people. The visibility of the ad assures the owner that a large cross section of the population will see and read the ad. Some companies are so well known that the mere presents of their logo is sufficient for others to know who they are without words. A good example of this is the McDonald’s arches. The major news networks are also identified by only their logo.

Aerial logo boards are often ads without words. A billboard containing only the logo of the company is pulled over a large gathering of people as a reminder of their service or product which results in increasing the awareness of their brand.

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